OPI Is Bringing Back Fan Favorites:
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
by Anne Moratto
Follow the Nail Artists Competing in the #OPIManiMadness Nail Art Tourney
OPI announces first bracket-style nail art tournament, #OPIManiMadness.
March 1, 2019
Design by Cambria Proskine @nailsbycambria via Instagram
@nailsbycambria
2 min to read
In the spirit of one of the most popular annual sporting events in the United States, NCAA’s March Madness, OPIis excited to announce their first ever bracket style competitive nail art tournament, #OPIManiMadness. Starting March 12, 2019 16 top nail artists throughout North America will go head to head on @OPI and @OPI_Professional Instagram accounts to create the best competition-worthy nail looks in four, single-elimination rounds. One winner will take the title as the 2019 #OPIManiMadness All-Star Nail Champion.
OPI fans are encouraged to create their very own custom #OPIManiMadness brackets before tipoff on February 25 – March 11, 2019 at opi.com/blog. Participants can submit a bracket with their picks for which nail artist they think has the best skills and techniques to win each round. The most accurate bracket predictions will win a grand prize chosen on April 2, 2019, comprised of two tickets to an NBA basketball game and $100 in salon nail services.
Each week, OPI fans will have the opportunity to cast their vote for the best nail art looks through special polling on @OPI and @OPI_Professional Instagram Stories to determine the winner that advances to the next round. The final #OPIManiMadness All-Star Nail Champion and the winning nail art look will be selected on April 2, 2019 and shared on @OPI and @OPI_Professional Instagram’s. The final nail art champion will win tickets for two to Minneapolis, Minnesota to see the NCAA March Madness Championship game.
The competition is sure to heat up with these four challenge rounds:
Sweet Sixteen(kickoff March 11, voting March 12-13)
NCAA Inspired Nail Art // one NCAA team inspired nail art
Elite Eight(kickoff March 18, voting March 19-20)
Wild Card Round // any one of the following trending nail art techniques including ombre, marble, minimal nail art & foil nail art
Final Four(kickoff March 25, voting March 26-27)
Basketball Game Themed Nail Art // any nail art technique & design that’s basketball game inspired
Championship(kickoff March 31, voting April 1-2)
Championship Inspired Nail Art // any nail art technique & embellishments that illustrate trophy-like nail art
The 16 nail artists contestants are below. Get to know them at OPI’s blog at: https://www.opi.com/blog/mani-madness#P8mG4EWuxbp63Ckw.97
Ash Crowe @Astrowifey
Barbara Warner @barbarawarner
Cambria Proskine @nailsbycambria
Celine Cumming @nailedbyceline
Chelsea King @Chelseaqueen
Diana Nguyen @ricekittynails
Fariha Ali @nailjob
Hang Nguyen @thehangedit
Kim Truong @Kimkimnails
Lexi Martone @leximartone
Mar y Sol Inzerillo @nailsbymarysoul
Regina Rodriguez @nailsbyregina
Rose Barron @rosebnails
Syntoria (Tori) Bryant @nailzby_tori
Teana Grigorash @teananails
Tina Nguyen @nailsbymztina
For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!
Subscribe to Our Newsletter
More Full Service
Hair Thinning: What Stylists Should Know About the Early Signs, Scalp Health and When to Refer
If you can help a client in the early stages of hair loss, you not only help preserve their hair but also their relationship with you is preserved. We hear from certified trichologists on some myths, early warning signs, plus a launch that will help stylists support their clients with an easy solution.
by Anne Moratto
The Future is Here: Reverse Signs of Premature Aging in Hair with K18’s FutureIQ™ Biomimetic Hair Longevity Serum
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
Five Ways to Add Scalp Wellness to Every Consultation
In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.
by Anne Moratto
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
What 40 Years in Skincare Taught Lea Black About Ingredients and Clean Beauty
After four decades developing skincare products, Lea Black shares her perspective on clean beauty, ingredient sourcing, product transparency, and the questions beauty professionals should ask when evaluating skincare brands.
by Anne Moratto
OPI’s NEW Chrome Effects and Infinite Shine Glaze Toppers
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
by Staff
CND Relaunches SHELLAC with New Visible Light Lamp Technology
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
by Staff
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Scalp Solutions: A Roundup of Serums, Systems, and More
Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.
by Anne Moratto
Something Special: Finding Success with Headspa Services
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
Press-Ons Aren’t the Enemy, They’re an Opportunity
For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.
Wellness Watch: Expert Picks & Curated Essentials
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Inside the RE:GEN USA Roadshow: Why Hair Loss and Regenerative Care Are Taking Center Stage
A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.
From Fortune 500 to Franchising with Frenchies Nail Spa
After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.
by Anne Moratto