Neuma Beauty Gathers for Their Annual California Experience
With a Neu-attitude, the Neuma family joined together to learn about new product offerings, new techniques and new style collectives.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Always Moving Forward: An Interview with Sonya Dove
She is an iconic figure in the professional beauty industry and she is also an inspiring woman of wit and wisdom, as we see in this interview.
by Anne Moratto
4 Common Men's Haircutting Mistakes
Amanda Olusanya travels the world teaching the principles of cutting men's hair. hHre are things she says she sees over and over.
by Anne Moratto
Redken Celebrates Next Big Thing Winners in Beverly Hills
The winners of the Redken Next Big Thing competition celebrated, created, and collaborated in Los Angeles.
by Anne Moratto
Wahl Education and Artistic Team Welcomes Three New Members
John Carmona (@titan_barber), Antonino Lombardi (@ninothenice) and Corina Reyes (@corina_ladybarber) join Wahl’s exclusive W.E.A.T.
by Anne Moratto
Modern-Day Geisha: How This First-Prize Photo Was Created
How this stylist shot her own collection, did all the hair and feels after winning the first prize in Pravana's Show Us Your Vivids Competition
by Anne Moratto
Five Steps to Creating a Culture of Giving in Your Salon
Mara Gourdine, Corporate Culture Ambassador at John Paul Mitchell Systems, shares these starting points for identifying a cause and creating a successful campaign within your salon.
by Anne Moratto
Revitalash Hosts LA Cocktail Party and Close-Up Look of New Launches
The brand has expanded its offerings and let local editors, influencers and beauty enthusiasts see for themselves.
by Anne Moratto
Bellami Professional Hair Extensions Introduces New Certification Program
The Pro 2 Pro event hosted at the Bellami Beauty Bar was an opportunity for stylists to view demos from leading stylists while also getting a sneak peek at Bellami Professional's new certification program.
by Anne Moratto
JD Beauty Acquires Ouidad
JD Beauty Group announces the acquisition of Ouidad, the curl expert haircare and styling brand.
by Anne Moratto
Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization
The future of ultra-personalization in color.
by Anne Moratto
The Success of Guy Tang and #mydentity Hair Color
The #mydentity brand was born on social media and continues to grow as organically as it began.
by Anne Moratto
The Modern Classics Collection of Men's Hair Styles by Donny Moyer @DonnyBlends
his collection showcases how a natural hairstyle can still pair well with a precise fade and clean lines.
by Anne Moratto
Folio Honors Bobit Business Media's Becky May as Rising Star
The Folio: Rising Star Honorees are a who’s who of individual who are making their mark and disrupting the status quo of magazine media, even at the early stages of their career.
by Anne Moratto
Salon A-Commerce Helps Aveda Salons Service Guests and Grow Their Business
Aveda Global General Manager Barbara De Laere took some time to dive deeper into how Salon A-Commerce will make it easy for Aveda’s salon partners to service guests both in salons and online and grow their business in the process.
by Anne Moratto
2018 MODERN SALON 100: Helena Palacios @_heyhelena
Seamless melts are the signature of this SoCal colorist. Helena Palacios' aesthetic is clear and consistent; one look at her Instagram feed and you see her love for color, blends, and hair painting. We think you all need to say "Hey" to Helena...
by Anne Moratto
2018 MODERN SALON 100: Jenn Shin @thejennshin
Jenn Shin's beautiful color work pulled us in but she has a great way with a haircut, too. And now, she says she'd like to learn barbering. We'll be watching!
by Anne Moratto