Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Salon Digital Summit: Social Media Success, Step-by-Step, with Mane Addicts
From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.
November 4, 2018
3 min to read
Industry leaders from Mane Addicts offered tips, tools and transformations for best social media results, in a panel at Salon Digital Summit, the salon industry's first hands-on, peer-to-peer event to give salon artists and managers intensive, hands-on training in social media and digital and produced by MODERN SALON, NAILS, SALON TODAY and Bobit Business Media. Moderated by Alison McNamara, editorial director of Mane Addicts, the experts included Nina Aghadjanian, Mane Addicts; Britt Sully, hairstylist; Kathleen Hair, stylist; Mark Townsend, celebrity hair stylist; and Lisa Walker, Starworks co-founder. McNamara prompted the discussion with a variety of questions and also fielded questions from the audience.
Best Practices: What Performs Really Well?
Nina: ‘Before and After’ photos in a simple collage perform really well for us. If you’re doing a gallery, don’t use the ‘before’ picture as the first image of the gallery. Also videos and pro-hacks that are displayed in an easy-to-understand way, like how to conceal a ponytail base. Something really simple.
Britt: When I started out the algorithm was different and it was easier to gain momentum. If I use professional photos, they don’t get as much engagements as pictures on my phone. People like it more when it feels real.
Kathleen: I look at my social media like it’s my resume and people should be able to go to your page and know what they are going to get from you. I don’t put my personal life on my page.
Mark Townsend: I have to respect the privacy of my clients and I have to be careful that something doesn’t become a celebrity endorsement. So I started to show the back of my client's heads and that worked so well. I hashtag it #markseyeview.
How Did Social Media Build Your Business
Britt: I used to post a photo at a certain time of day and had a similar style and just kept at it over a long period of time, and my style started to get recognized. At the end of the day, though, you need to like what you’re posting, too. If it doesn’t feel like you, what are we even doing it for?
How Has Social Media Impacted the Hairdresser Community
Mark: We used to be the best keeper of secrets but I have to give a lot of credit to Jen Atkins because she brought things out to the forefront. Instead of it being a competitive sport, it’s now a group sport. There is a camaraderie now and we can all learn from each other.
The cons are that some clients don’t want me taking pictures and posting on my social media. I have clients who explain it to me—no pictures, please—but I have others who say, I want to be one of Mark’s muses.
How Can Someone Capture Your Attention?
Lisa: Talent, talent, talent. That is what matters, first. Then I want to also see if you're comfortable on camera, I want to see if you understand marketing, and I want to make sure you are working to set yourself apart, to highlight what is unique about you.
Instagram Stories Best Practices
Nina: Best thing is tag the bigger brands in your grid posts and also tag them in your stories. It is that gentle nudge that, hey, I am using your products. It is also a good way for brands to see what you’re like on camera and the brands love that user-generated content. And for me, it shows me that you can speak to an audience and gives me incentive to reach out and see if you want to do a takeover.
Also, brands are inundated with grid tags, so tag your favorite brands in your Instagram stories.
Keep at it, persistence is key.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai