Barber Love: Baxter Finley Barbershop in Los Angeles
The Baxter Finley Barbershop in West Hollywood is the place to experience the Baxter of California products and a great cut or shave by top-of-their-game groomers.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Hair Care As Service and Ritual: A New Approach to Creating Client Connection and Avoiding Beauty Burnout
Make a client appointment an opportunity for healing of guest and stylist, alike.
by Anne Moratto
Tea Tree Hair Care Speaks for the Trees: A Pledge to Plant 750,000 Trees by End of 2019
Tea Tree Hair Care invited beauty and environmental influencers to get their hands dirty and plant some life-giving trees in the forests above Los Angeles.
by Anne Moratto
Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
by Anne Moratto
Dimensional Toning Technique On Double-Processed Hair
Colorist, educator and mentor, Teri Dougherty demonstrates a unique sectioning technique that results in dimensional color throughout.
by Anne Moratto
Personal Style with Justine Marjan: Creating Good Hair Days, Every Day
Hairstylist Justine Marjan divides her time between Los Angeles and New York, but can also be found jetting around the globe with her celebrity roster of clients which includes Kim, Khloe and Kourtney Kardashian, Olivia Culpo, and Kerry Washington.
by Anne Moratto
Alitura Naturals Skincare to Feed and Nourish Skin and Body
Alitura Naturals offers organic skincare with ingredients ranging from freshwater pearl powder, American Ginseng and green desert clay.
by Anne Moratto
Surface Hair Holds Education Event to Train the Trainers in Orlando
Members of Surface Hair management, artistic and salon teams joined together in Orlando, from Jan. 11-15, for education and connection.
by Anne Moratto
Twelfth Year Kao Named World’s Most Ethical Companies
Kao Corporation has been recognized as one of the 2018 World's Most Ethical Companies by the Ethisphere Institute, a U.S. think tank that specializes in research on corporate ethics and social responsibility, on February 12, 2018.
by Anne Moratto
Beauty Expert Gino Trunzo to Ignite Development at Redken, Pureology
Gino Trunzo, formerly assistant vice president of essie, has been named new assistant vice president of business development for Redken and Pureology.
by Anne Moratto
Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
by Anne Moratto
Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America
Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.
by Anne Moratto
Personal Style: Presley Poe Creates Poe-try with Haircolor
Learn more about secret obsessions and superpowers from Pravana's Color Collective Head Colorist.
by Anne Moratto
Big Sexy Influence: The Sexy Hair Global Conference
Hairdressers from North America, Latin America, Europe, and Asia gathered to share inspiration, celebrate a successful year, and to learn how to exert their artistic influence in their salon and on social media.
by Anne Moratto
Challenge Your Creativity: Entries Now Open for Wella North American TrendVision Awards
Wella Professionals is now accepting entries for the 2018 North American TrendVision Awards (NATVA). This year marks the first time the North American TrendVision Awards entries will be accepted via Instagram.
by Anne Moratto
Sola Partners with PBA to Raise Money for Disaster Relief
Sola reminds stylists that they are never alone.
by Anne Moratto
Sola Partners with PBA to Raise Money for Disaster Relief
Sola reminds stylists that they are never alone.
by Anne Moratto