Chicago Beauty: America's Beauty Show 2018
For many Midwest beauty professionals, ABS is a must-attend event.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Coty Professional Beauty Opens New NA Headquarters in Calabasas, CA with Open House and Ribbon Cutting
This new location brings together Wella Professionals, System Professional, Nioxin, Sebastian Professional, Londa Professional, Sassoon Professional, Clairol Professional, Wella Color Charm, OPI and ghd, under one roof.
by Anne Moratto
Barbercon 2018: A Global Celebration of Men's Grooming
Barbercon brings together thousands of barbers, cosmetologists, and brands from around the world on June 10 and 11 in Maspeth, New York.
by Anne Moratto
Men's Grooming Specialists: Behind-the-Scenes at Sport Clips Collection Photo Shoot
Celebrating 25 years of keeping men handsome, the Sport Clips Artistic Team collaborated on a new photo collection, which will debut later in the year.
by Anne Moratto
Hair and Makeup Styling for Cinema Revealed in "Amazon Women from Mars" Live Event
Multi-media presentation at The Wella Studio LA led by Justin Frost will offer insight into what goes into creating hair, makeup, and the overall looks for film.
by Anne Moratto
Adding Depth to Highlighted Hair with Balayage
Transition a client gently when adding depth to highlights. This will help your client achieve a softer grow out and less brass.
by Anne Moratto
Tips and Strategies for Salon Success from a $10K a Month Stylist
As a stylist for 13 years, Kate Sparks reflects back on the choices she made that led to future success.
by Anne Moratto
Sponsored by Wella Professionals, Illinois Salons Come Together to Promote Brain Cancer Awareness
Jeffrey LaMorte and Vance Theodore invited their staff, friends, and family to view the talents of Wella Top Artist Dana Lyseng and Sebastian International Artist Anthony Cole, onstage, demonstrating color, cut, and style techniques during a live runway show. And all the money raised went to charity, BrainUp.
by Anne Moratto
New Time, New Place for the North American Hairstyling Awards
The North American Hairstyling Awards (NAHA) are moving to Long Beach in 2019.
by Anne Moratto
Total Hair Transformation: Melted Hair Saved by Well-Timed Hair Color, Treatments and Extensions
With her client's hair melted and hanging in stringy bits, this talented hairdresser brought her A-game to this amazing makeover.
by Anne Moratto
Copper Hair Color Tutorial: Create the Formula That Always Works
It's a trending color for fall and here's how to get the best formula for a copper red finish.
by Anne Moratto
Low-Maintenance Rainbow Sherbet Hair Color How-To
Maintain hair health while still helping a client explore their inner unicorn.
by Anne Moratto
Royal Treatment: Throne Barbershop in Portland
Alyssa Lynn Von (@ladyvonbarber), winner of the American Crew U.S. All-Star Challenge in 2015, is promoting the work of other barbers and men’s groomers by taking tours of barbershops and sharing a behind-the-scenes look at these bastions of barbering.
by Anne Moratto
Memo Exclusive: An Interview with Sutra's President, Liam Ben-David
From its inception, the Sutra brand of styling tools combined the newest technologies with stellar product design.
by Anne Moratto
Memo Exclusive: Pat Parenty on Creating a More Robust Salon Service and Retail Experience
Creating an engaging and customized experience for their clients became easier for salon owners with the launch of Smarter LifeStyle Network.
by Anne Moratto
Ardell Beauty Sponsors the 2018 Make-up Artists and Hair Stylists Guild Awards
Oscar-winning makeup artist Greg Cannom and four-time Emmy-winning hairstylist Mary Guerrero received Lifetime Achievement Awards, while Oldman was the evening's Distinguished Artisan Award honoree.
by Anne Moratto
Sharing Hollywood Hair Color Secrets at the Karg Unplugged Show
Salon owner and celebrity colorist, Marco Pelusi was invited to travel to Switzerland to share his hair color technique with an audience of hairdressers in Zürich.
by Anne Moratto