12 Tips for Putting Together Your Own Photo Shoot
Tips for putting together a fantastic photo shoot to highlight your 'before-and-after' work.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Henkel Brings All Brands Together in New LA Headquarters
Henkel Beauty Care Hair Professional North America (“Henkel”) announced it will open a new facility in the Los Angeles area.
by Anne Moratto
Sunlights Balayage Launches in Australia, New Zealand
Sunlights Balayage, Inc. has launched in Australia and New Zealand.
by Anne Moratto
Cosmoprof NA Recognized for Excellence
Cosmoprof North America (CPNA) had very successful 2015 season of events.
by Anne Moratto
A Look at the Salon Station of the "Platinum King," Kristoff Ball
The “Platinum King,” Kristoff Ball, earned his title from creating iconic cool blonde shades on notable beauties including Gwen Stefani, Paris Hilton and Pink.
by Anne Moratto
White Blonde Kenra Formula
White looks so right in winter. Get the formula to this before-and-after that transitions this client's color from fall-inspired to colder weather-inspired.
by Anne Moratto
"Girl On Fire" Eufora Formula
At the Eufora Global Connection in October, one of the models appeared onstage with the most brilliant, dimensional red. Here's how to achieve these tones.
by Anne Moratto
Join Wella and OPI for Hairdressers at Heart Cut-A-Thon Benefitting Homeless Youth
Wella’s Hairdressers at Heart initiative is teaming up with OPI for its inaugural Cut-A-Thon event on Wednesday, November 16 at Wella Studio LA, 6109 Desoto Ave. in Woodland Hills, California.
by Anne Moratto
Colorsmash Color Kissed Hairspray Wins Award for Packaging Innovation
Colorsmash Color Kissed Hairspray from Healthy Dyeit has won the first U.S. ADF&PCD New York Packaging Innovation Award for hair care/hair color.
by Anne Moratto
Fiery Copper Formula
A fiery copper formula set-off by fun fringe.
by Anne Moratto
Looks from the Super.Natural Stage Show at Kevin.Murphy in Las Vegas
Still shots of the eclectic looks seen on the runway at the Kevin.Murphy Super.Natural event in Las Vegas.
by Anne Moratto
JD Beauty Group Acquires Teez with Eez
JD Beauty Group announced the acquisition of the brand teez w/ eez, a manufacturing company that specializes in functional hair styling tools
by Anne Moratto
New Joiful On-Demand Beauty App Celebrates LA Launch
With the tap of an App, beauty professionals will be available on-demand as part of a team of professionals being formed to launch Joiful. This new beauty application had its initial launch on October 23rd in Los Angeles, where the brand introduced itself to invited artists including, hairstylists, nail technicians, make-up pros, massage therapists and estheticians.
by Anne Moratto
FHI Brands Share Tips for Top Hair Trends from LA Fashion Week
FHI Brands was the Official Hair Sponsor for Art Hearts Fashion runway shows, installations and performances in Los Angeles where these hair trends emerged.
by Anne Moratto
In the November 2016 Issue of Beauty Industry Report
See what's new in the latest issue of Beauty Industry Report.
by Anne Moratto
Schwarzkopf Professional Invites Stylists to Join the Color Revolution
Four leaders in hair design who are also winning the social media game will gather together this weekend to stage a revolution--a Color Revolution, sponsored by Schwarzkopf Professional US. The site of this explosion of creativity and color will be the Kut Haus Salon in Claremont, CA, on November 6 and 7.
by Anne Moratto
Sexy Hair Styling Challenge Asks for Your Best James Dean
Sexy Hair wants stylists to submit their most James Dean-esque styling for a new challenge that will send five winners—and their guests!—to Vancouver and to a private class with Master Barber Matty Conrad.
by Anne Moratto