
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The Sam Villa Company has announced the promotion of Andrea Skokan to National Sales Manager.

The Sam VillaCompany has announced the promotion of Andrea Skokan to National Sales Manager.
Skokan was previously National Channel Manager handling the State/RDA part of the company’s business. In her new role, she will continue to report to Tom King, VP of Sales for Sam Villa.
“Andrea has been part of the company for over three years, and during this time she has demonstrated both a commitment and passion to building our business with State Beauty Supply and RDA stores. She’s built a reputation for excellence and appreciates our customers needs while representing the Sam Villa brand,” says King.
As National Sales Manager, Skokan will take the lead in working with the company’s national distribution partner, SalonCentric, in developing strategic communications for the company’s product launches, promotions and training programs in the field. Her experience enables her to centralize communications while tailoring information to the different national and district managers for SalonCentric and State/RDA. The objective is to reach the store, street and sub distribution groups with consistent messaging for development of the Sam Villa brand.
Skokan joined Sam Villa in 2013 after working with Marianna Industries for six years. At Marianna, she was responsible for working with top industry brands to increase client product lines by taking new ideas from concept to shelf. This included overseeing product formulation, determining correct packaging specifications and creating a marketing strategy for successful launch.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai