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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.

Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Color|Articles|Oct 25, 2015

FORMULA: Cooling It Down for Fall

Spotted on the Instagram for Ken Paves Salon, this beautiful blend of cool tones and artfully applied extensions by @lisasatornhairFORMULA with HOW-TO TIPSLeaving her natural color as her base,  Lisa did a full head of baby lights.Adding ...

In The Know|News|Oct 23, 2015

SALON TOUR: Wet Salon in Austin, TX

Nestled in the heart of South Congress (or SoCo) neighborhood of Austin, TX,  Wet Salon embodies that vibe Austin is known for – trendy with an inclusive attitude--where the cowboy, the hipster and the soccer mom sit sipping the Wet ...

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Color|Articles|Oct 22, 2015

Subtle, Pretty Peach by Mary Cuomo

The color in the mixing bowl looks delicious and the result on the hair is a soft, flattering peach that makes her skin glow.  This peachy keen finish is by Paul Mitchell educator- extraordinaire Mary Cuomo using Paul Mitchell InkWorks ...

Color|Articles|Oct 20, 2015

Heavy Metal Gray Aveda Formula

This metallic color looks so cool on the asymmetrical cut by @foxhairdesigns who worked with Aveda hair color and products.FORMULA:33g ON + 2g 1N + 9g LVB + 2g Pastel B with Liquid Activator for 20 minutes. Done on a pre-existing Level 8 ...

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