
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
Ideas That Evoke, a boutique social media agency based in Madison, was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ Performance Index.The ...

Kelly Ehlers launched Ideas That Evoke in 2009 and has grown the agency into a social media powerhouse in the beauty, lifestyle and luxury brand space, working with clients including Elizabeth Arden and various Procter and Gamble brands.
Ideas That Evoke, a boutique social media agency based in Madison, was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ Performance Index.
The Entrepreneur360™ Performance Index study delivers the most comprehensive analysis of private companies in America. Based on this study conducted by Entrepreneur, Evoke is a company that exemplifies growth, not just in top and bottom line, but in sustainability and ability to achieve lasting success.
Evoke was named to the the index’s Best Practicers category, which identifies companies operating in rapid-growth industries, are national and international in focus and emphasize employee empowerment through distributed decision-making, transparency and frequent communication throughout the organization.
“At Ideas That Evoke, we’re incredibly passionate about leveraging the power of social and digital mediums to solve business challenges,” said Kelly Ehlers, Founder and CEO. “We’ve been–and continue to be–on the forefront of social innovation, which has led to our rapid growth and strong client roster.”
Ehlers launched Ideas That Evoke in 2009 and has grown the agency into a social media powerhouse in the beauty, lifestyle and luxury brand space, working with clients including Elizabeth Arden and various Procter and Gamble brands.
“Those honored have identified a problem, come up with a unique solution, and bravely built their enterprises around it,” says Ryan Shea, president of Entrepreneur Media. “They’ve accomplished new ways of producing sustainable growth and are an inspiration to others who want to fulfill their own entrepreneurial goals.”
Through in-depth surveys, the team of editors and researchers behind the Entrepreneur360™ Performance Index collected more than 250 pieces of data from hundreds of participating U.S. based companies, focusing on growth drivers and challenges, goal setting, resource allocations, and reward systems.
The analysis uncovered a subset of companies including Ideas That Evoke, whose continued success is largely based on superior value creation for their customers, building an adaptive learning culture, and aggressive geographic expansion—making them the most dynamic firms in America today.
According to research conducted by the Business Dynamics Research Consortium (BDRC), less than one percent of U.S. businesses expanded capacity three or more years out of the past five. On average, companies included in the Entrepreneur360™ Performance Index grew by 41 percent over the period whereas all other surviving companies lost an average of 4 percent.
Based on their analysis of 19.1 million for-profit US businesses, sustained growers are statistically more likely to survive and continue to grow over the next five years than any other group of businesses in the economy.
“The companies identified in the Entrepreneur360™ Performance Index are sustained growers, and based on our research, have proven adept at navigating the changing challenges of their marketplace to win new business and grow their output capacity year after year,” says Gary Kunkle, senior research fellow at the Business Dynamics Research Consortium at the University of Wisconsin-Madison and research partner of the Entrepreneur360™ Performance Index.
For additional details on the Entrepreneur360™ Performance Index and the companies recognized, visit: http://entm.ag/E360Index

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.

As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.

Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.

Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.

The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.

The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.