
The Formula for a Happy Client
The happiest clients I meet are those who feel, regardless of their situation, they are happy, not perfect.

Contributor
Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at carlosvalenzuela.online

The happiest clients I meet are those who feel, regardless of their situation, they are happy, not perfect.

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.

I urge you to visit a beauty school. It doesn’t matter if you feel you are a good teacher or not. Just show how much you love what you do.

How can you up the ante on making a good first impression?

Do you, like me, hate excusing yourself when working on a client? The habit we salon professionals have of holding our pee can have grave consequences.

During the ordeal, I kept thinking of how I must warn all cosmetologists of the need for self care.

As you make your money, think of the future. Resolve to never live paycheck-to-paycheck. Here are a few rules I follow.

A class at IBS New York will show how to streamline the hair colors you use to be more efficient, effective, and affordable.

What would you list as the things that make you tick or that tick you off?

I like out of the way barbershops for a haircut because barbers consistently deliver a great cut. Recently, I discovered 81 Barbers, a barbershop tucked away behind The Children’s Museum open just six months in downtown Tucson—and it is already buzzing busily. Here's why.

When you are happy where you work, daily challenges are easier to bear. In a business where profit hinges on great customer service delivery, salon owners need to shoot for happy employees.

A really killer consultation comes down to one goal...

Decide on the type of work you want to do, the level, and quality. Then, find your tribe that supports you. Hang with people who do the type of work in which you want to excel.

Creative choices can lead to a life of freedom, or be like a bad rollercoaster ride. Think carefully before jumping into situations that may require traits more common in other personality types.

Your salon work is a barometer of your mastery of the art of hairdressing—not of you.

Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.