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Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at carlosvalenzuela.online
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
Latinos love fortune tellers, bruja stories, cards, Ouija boards. Who wouldn’t want to know their futuro?
My brain wanders into why salons retail so poorly. Is it that we don’t pay atención to it? Could it grow on us? Is it worth a shot?
Successful Latina professionals urge us to challenge our perception of la vida we can really attain, by shutting off our automatic pilot.
You can tell mucho about a color company by the way they give directions. How to mix a tinte comes in a variety of presentations from economical to snazzy.
I don’t really have time to be nosey. A fleeting wonder might be possible, but not the time to plan and investigate something that is nada of my business. Unless, of course, I am getting a haircut. Each time my stylist opens that top cajón, I want to see what’s in there. I am not sure porque. I just can’t resist the urge.
Want to be Latino socially correcto in your salon? Here is the most important rule to keep in mind: we Latinos are not “one” homogenous group.
Socially, you can wait for someone to drop el nombre of the persona who just effusively gave you an abrazo and wet kissed both your cheeks, but in business, it can cost you dinero. Commit to remembering nombres.
Carlos Valenzuela returns with another blog post on time management and honesty. "Mi papa (a cattleman in 1950’s Mexico) would say, 'If you are not fifteen minutos antes, you are tarde.'"
How many of your clientes just disappear? Porque? Well, the cut, the color, the water temperature, the coffee, and the music. The reasons are endless; many are beyond your control. But, there is one thing you can control: your attitude.
Guest blogger Carlos Valenzuela shares his Nana's four rules of customer service and conversation.
I have always felt Latinas value looking their bonita best more than their non-Hispanic comadres. And, a recent Univision study seems to support my hunch. More than proving myself correcto, it’s a wake up call to the salon industry to attract more Latino staff and clients. comadres. And, a recent Univision study seems to support my hunch.
