Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals:
Jessica Bustamante-Soto preparing a model for the TV Series "Another Kind of Hero"
Jessica Bustamante-Soto, a trendy peluquera and Joico educator from El Paso,TX, recently showcased six local salons in a “total look” competition for the El Paso consumer. Jessica teamed up with local producer Allen Bochmeyer, aka “DJ Popeye,” and David Madrid, to stage an event for over 500 beautiful attendees to view the salon battle,dance, and party until 4:00 AM. Cuidado con El Paso: practice your moves and wear your spinning zapatos, it’s a happenin’ place!
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Six El Paso salons and one school had exactly 10-minutes to impress judges Dwight Miller and Charlet Pelissier-Riddell from Salon Santa Fe, Martin Chairez, Joico Educator for Latin America, Robert Josef Jendrzejczyk from Robert Josef Studio, Dallas, and, yours truly. We saw amazing classic, trendy and avant-garde looks throughout the evening. It wasn’t facil, at one point you could cut the energy with a cuchillo, but, in the end, a very close vote gave Bali Salon and Spa the nod. Congratulations!
Buena suerte comes in dos, because the event inspired Christopher Jones, director of Another Kind of Hero, a reality series on ABC- El Paso,spotlighting everyday Latino lives, to invite Jessica and fab makeup artist Vanessa Camarena to create avant-guard hair and makeup looks for the series.
“Dream big and never give up on your dreams. Nothing comes easy; it is only over time that dreams really shine. Cultivate your talent, because when you have talent, there is nothing you can’t succeed at,” is Jessica’s motto. We look to great creatividad from the team of Jessica, Vanessa, DJ Popeye, and David in the near futuro. Vamos!
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.