How I Became a Hustler
Is it me or is the traditional game of hustle dying, or hopefully evolving for the better?
Carlos Valenzuela
Contributor
Carlos Valenzuela, initially trained in London and Chicago with Pivot Point International, has a master's degree in international management and forty-six-plus year's experience as a hairdresser, ex-salon/school owner and worldwide spokesperson for professional beauty brands. He is the author of numerous success and personal development programs and published the novella Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at carlosvalenzuela.online
The Secret to My Enormous Fortune
Salon professionals will leave the industry due to lack of income, yes. But, I wonder, was there was a bit of magical thinking prior to hitting bottom? Here, a few reality checks I offer beauty schools, assuming you want to succeed
Lies I Tell My Clients
Hairstylists lie. It's in the job description. I fudge the truth because it is often an insult. Truth has no concern nor does anything for a client’s comfort.
I Was Never Cool
Growing up, I was never cool. Maybe not uncool, but I didn’t look anything like the collective consciousness of the time called "cool." Nope, I was just average, nothing extraordinary. And, what a gift average turned out to be.
How to Wake Up Pretty
My take is that waking up pretty is more about sticking to your goals and not confusing luck with getting to that desirable place in life. That great marriage, job, or body? It all comes from sincere effort.
Are You Doing It? On Teamwork
Recently, I had the opportunity to chat with salon professionals on the subject of team playing. Teamwork is a tired subject, I know. But, are you doing it? I love this quote: “ You may have thought about it first, but I went ahead and really did it.”
How I Met Your Client
I did not steal your client, although you hint and act like I did.
Speaking Spanish Makes You Smarter
In recent years, evidence shows that, in addition to offering a wider range of salon clients, being bilingual actually makes you smarter, while improving cognitive skills and warding off dementia. How cool is that, gente?
An Interview with Peter Rosas
Let's spend a little time with my friend, Peter.
Who Me, Retire? Not So Fast
Kudos to our industry for not retiring talent, as many industries do;I scanned the pages of Modern Salon recently, and played the game of looking for “mature” artists actively spotlighting stages.
My Interview with Leonardo Rocco, Artista Latino Extraordinaire
An interview with Leonardo Rocco and his seasonal predictions.
Joico’s Martin Chairez , a Latino Trailblazer
Martin Chairez is an international educator for Joico International who believes that everything in his life involves beauty in every sense
Do Away with Your Licencia?
You have homework: make two calls. One to your State representative demanding licensing, next, call your area beauty school and offer to do a free class.
Maquillaje Boo-Boo’s: Are You Guilty?
Some of the most common makeup mistakes pointed out and corrected.
My ISSE Favorites
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
ISSE Long Beach: A Latino Guide
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
Give It Away or Else
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus: