Modern Salon
MenuMENU
SearchSEARCH

ISSE Long Beach: A Latino Guide

This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.

January 21, 2013
3 min to read


This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend:

Carlos Valenzuela

Sunday, the 27th

Ad Loading...

I fly in from Arizona @ 9:01 on US Airways, I wonder how many of us will be on that flight? Would love to say hello or meet you, if so. Drop off bags at hotel, and since I already purchased my tickets online, (have my confirmation number) I hope to rush through the entrance mechanics. 

 Once at the Convention Center here is the route I will follow,
feel free to hang with me, we can chat up the looks...

9:30 AM “2013 Latino Collection” by Anthony Padilla and Joaquin Regalado: an explosion of shape, color and style: Room: Stage Right.

9:30 AM “From Conception to Realization” with Steve Elias, a NAHA winner and editorial stylist teaching how to create that perfect photo shoot. Room 204 (repeats on Monday 9:30 Room 204)

10:00 AM “Hair Extension Certification” with Ruben Martinez. Get certified as an extension specialist and learn a variety of methods. Room 101B

Ad Loading...

 2:30 PM “The Comb” with Joaquin Regalado, learn how to use your comb in a new, revolutionary way for precision cuts. Room 102C

 2:00 PM “The Bombshell” with Steve Elias, this hands on workshop is worth every penny to learn how to create styles from Monroe to Bardot. Room 201B

Sunday night dinner: I will try and squeeze into Opera Restaurant about a block away from convention center. Everyone is there. ;-)

 Monday, the 28th

6:00 AM A 30-minute walk around the bay.

Ad Loading...

 9:30 AM “From Conception to Realization” with Steve Elias, a NAHA winner and editorial stylist teaching how to create that perfect photo shoot. Room 204 (also Sunday @ 930AM)

12:00 PM “Intro to Extension Methods” with Ruben Martinez, Learn the basics of three methods. Room 203C

1:30 PM “The Art of Hairstyling” with Julian Macias, from Chihuahua, Mexico. Learn to create art and fashion with simple techniques from building foundation to cultivating texture. Room: Center Stage

2:00 PM “Bridging the Gap” with Gustav Mendoza. Learn to become proficient with clippers and achieving the perfect taper. Room 203A

 2:00 PM “3-D Mixed Media” Nail Technology with Mireya Cardona. Learn how to paint 3-D flowers. Room Arena 7

Ad Loading...

2:00 PM “The Edwardian Era” with Steve Elias. Can’t get enough of Downton Abbey’s tea dresses & styles. Join the club and this hands on workshop to learn how to create them. Room 201B

3:30 PM “Advanced Color Cutting” with Raul Martez. Learn to apply three different color tones in one application for amazing results. Room Stage Right

4:30 Farewell cocktails somewhere with my show mates. And, off to the airport around 6:00 PM.

I will be posting show photos on Twitter @getcarlos01  (follow me).
Or Facebook https://www.facebook.com/carlos.valenzuela.3551

 Hasta la vista...

Ad Loading...

Carlos Valenzuela is a Latino market consultant, author of i-Fabulous Life Skills, cosmetologist, educatorand motivational speaker.
Contact Carlos at carlos@getcarlos.com

More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Ad Loading...
A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Ad Loading...