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Web Editor
As the Web Editor, Lauren Salapatek manages the creation, production and editing of all editorial online content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, products, trends and more.
The clock struck 11 a.m. today, and thousands of beauty professionals "stormed the gates" of America's Beauty Show hurrying towards their favorite products and educators teaching on the show floor. Read about the highlights from the day, the Texture Pavilion AND Cosmetologist Chicago's BeautyBASH.
There’s a lot of buzz about texture in fashion and hair trends this year, and also about the new TEXTURE! Pavilion at ABS. Celebrating our third year of partnership between MODERN SALON and Texture Media/NaturallyCurly.com, TEXTURE LIVE! is moving out of the workshop classroom and onto the main floor. Come experience the “up close and personal” demos of specialized texture education from our sponsors, including a special segment with Farouk artists styling TEXTURE cover model Miss Universe Leila Lopes of Angola on Sunday at 10:00 a.m. This appearance is followed by a special autograph signing and photo op at MODERN’s booth 299 at 10:30.
List of events that will be taking place at MODERN SALON's Booth #299 at America's Beauty Show in Chicago.
The professional beauty industry gathers in downtown Chicago this weekend, March 3-5, for America’s Beauty Show at McCormick Place. The entire editorial team of MODERN SALON Media will be reporting live on all the education, inspiration and collaboration. We’ll be capturing video, sharing photos, and posting non-stop about featured artists, style trends, product news and more on Facebook, Twitter, Pinterest (one of our new accounts) and on the ABS events page on modernsalon.com! If you are coming to the show, say hello at MODERN’s Booth 299 and visit our Texture Pavilion at stage #233. The MODERN team will also be at the special BeautyBASH Saturday night, joining the industry in celebrating Cosmetologists Chicago’s centennial anniversary and “100 Years of Beauty.” Read on for more ABS details.
John Amico Haircare is celebrating its 50th year anniversary! A successful family-run business, the brand sees a bright future ahead in product manufacturing, distribution and in beauty schools. “We are extremely proud to provide Diversion-free Professional Haircare products to more than 10,000 salon owners and stylists throughout the United States and we look forward to the next 50 years!” says Founder John Amico Sr.
In a series of webinars and documentary-style webisodes from Monday, Feb. 27 to June 30, stylists can tune into GoldwellLive.com to watch Goldwell International Master Dimitrios Tsioumas’ step-by-step process of creating an entry for the Color Zoom Challenge. Each of the webinars will teach you a component of what you will need in order to put together a winning submission.
With his signature wit and style, Joico International Creative Director Damien Carney will host a new series of hair styling “webisodes,” designed to solve the common hair woes of consumers everywhere. Called “Drab to Fab,” the series, launching March 1st, also offers great tips and tricks that salon professionals can use on their own clients in the chair.
The winged out brows at the Jason Wu Fall 2012 Show personalized the big, bold brow trend—something Boom Boom, owner of Boom Boom Brow Bar, says we will be seeing more of in 2012.
Wondering how to achieve Bruno Mars' casual pompadour? "This classic, short back and side with longer disconnected top, works very well to create a modern square face shape that is groomed, yet casual," says Joico International Artistic Director Damien Carney.
Las Vegas got an extra dose of glitz and glam when students from the nationwide network of Paul Mitchell Schools arrived for their 27th annual Caper event. Held February 20–22 at Caesars Palace, the hands-on educational extravaganza drew 2,500 future professionals who earned the trip by selling specially packaged Paul Mitchell products. Highlights included surprise appearances by Magic Johnson, Marie Osmond, Robin Leach, and Tabatha Coffey.
Anita Gutierrez, Master Colorist for Clairol Professional shows you how you can deal with client's who have stubborn, resistant gray hair. Clairol Professional has developed a special technique that will not only provide multi-dimensional color, but it will make gray hair problems a thing of the past.
Celebrity Stylist Marie Ferro has created numerous makeovers on clients both young and old. In this makeover, she added a bit of warmth to give this mature client's skin a youthful glow. She also added a rich undertone with lowlights to put color back into the skin. "With the invention of HD Television everything shows on my celebrity clients now more than ever. Color detailing the tonal range in the hair is very important," she says. "They want to see the hair pop off the screen."
If your clients are looking to spice up their color, try transitioning them into a multi-dimensional redhead. "With this model I took her flat brown color and painted in variations of golden copper and copper red which play off each other to create a lot of movement in her hair," says Celebrity Stylist Marie Ferro who created this look.
Taking the inspiration from the bourgeois runway looks from Bottega Veneta and Jean Paul Gaultier, hair stylist Clive, from Clive and Co. in Dallas, Texas, was inspired to create a hair cut that interpreted this updo runway trend in a way that it can be worn with shorter hair. This makes the style wearable for everybody, taking away the mystique that runway style is outlandish and unrealistic for every day wear.
Boston and New York City Salons will show clients their appreciation by offering select services at 50 percent off April 1 to 7, 2012.
Essie cosmetics has announced it will join forces again with TOMS on April 10, 2012 to support One Day Without Shoes, TOMS’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. A special limited edition nail color, essie Barefoot in Blue, has been designed to encourage people to go barefoot sharing off their blue toes.
At the Eli Tahari 2012 New York Fashion Week show, hair stylist Esther Langham from Alterna Professional, created large, loose waves with lots of extra volume and lift at the roots while still maintaining a feather light feel.
