Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Salons Unite During Salon Week
Boston and New York City Salons will show clients their appreciation by offering select services at 50 percent off April 1 to 7, 2012.
February 22, 2012
2 min to read
Dozens of salons in Boston and New York have signed up to show appreciation for existing clients, bring back inactive customers and gain new ones during Salon Week, where they will offer 50 percent off a minimum of services from April 1 to 7.
Salons who participate in this program will recieve national advertising, PR and social media exposure. In addition, a variety of in-salon marketing materials are provided including t-shirts, brochures and more. The event will occur twice yearly in the Spring and the Fall in select markets across the U.S.
“Every salon owner faces similar challenges with customer acquisition and retention,” said Maria Lekkakos, President of Salon Week. “Many turn to daily deal sites, which diminish ones brand and most often brings in clients who come in only for the discount and never return. We’ve created an event that enables top salons to both show appreciation for existing clients and gain new ones.”
Salons that have signed up in support of the event include: Bradley & Diegel, Salon Eva Michelle, Salon Marc Harris and Studio 9. In addition, Salon Week is launching with the support of a number of top lifestyle and beauty brands, including Boston Magazine, Goldwell, Hey Hey Gorgeous, Nioxin, Oribe Hair Care, P&G Professional, Sebastian and Wella.
The event is being held nationwide for the inaugural event and is expected to expand to other cities for the Fall, 2012 event. Salons can participate for a fee of $699. For more information or to enroll, visit www.salonweek.com.
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