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Editorial
Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.
With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.
Miracle Blow Dry Styling Balm is a nongreasy cream that works into damp or dry hair easily and weightlessly to eliminate frizz, lock out humidity, define curls, and protect from heat.
L’Oréal Professionnel's new SerieExpert Blondifier Care System revives blonde hair by gently cleansing and conditioning the hair while emphasizing the multidimensional shine of blonde hair.
StyleColor is a collection of temporary color sprays designed to boost creative freedom and push boundaries.
Elchim's new handcrafted dyer is designed for stylist seeking exceptional performance in an ultra-lightweight dryer.
This lightweight blow dry foam helps prevent hair breakage by up to 99% and has a tropical scent.
Keeping with the concept that all good cocktails should be shaken and not stirred, Sutra Beauty introduces its new Hair Cocktail, a combination of coconut oil, rose petal oil and Marula oil.
Curly-haired clients will be rejoicing, thanks to two new products from Abba: the curl prep spray and the curl finish spray.
The newest launches from Nioxin include a color locker and a scalp serum.
Wella Professionals has introduced its new Insta Recharge, an powder root concealer that offers the benefits of precision, soft blending and natural feeling with its 4-in-1 solutions: regrowth concealing, highlights extension, optical thickening/filling and eyebrow definition.
Guy Tang and #Mydentity have launched new Stroke7 Rose Balayge Lightener. The new lightener and Thicc Balayage Activators lift up to seven levels. They feature ElastiShell technology for a flexible cast with minimal flaking for an even lift.
Discover the vibrant, trendsetting city of Tokyo with the Tokyo Collection by OPI. Inspired by the city’s balance of rich tradition and nature with fashion-forward style and ultra-modern cityscapes, this palette features a variety of colors that evoke the energy and creativity of Tokyo.
The high-speed, adjustable blade clipper is an ideal tool for all-around professional styling. Its lightweight, ergonomic design makes it easier to cut clipper-over-comb, while a powerful yet, whisper-quiet magnetic motor can cut through any hair type, wet or dry.
The Samurai Scissors grip each hair for a more accurate line, with no pushing and no drag. In addition, the Evolve Buttering + Melting Shears are an essential tool for tapering, blending and making lines disappear when cutting add-on hair; two shears in one.
Providing express results for dull, uneven skin or sensitive skin concerns is faster and easier with the introduction of the Repêchage Biolight®Express Brightening Facial For Dull, Uneven Skin and the Repêchage Red-Out Express Soothing Facial For Sensitive Skin.
In a unique dual-phase formula, Algenist combines a high percentage of active plant-based collagen, patented Alguronic Acid, botanical lip enhancers and hundreds of beads of Microalgae Oil.
Alterna's new three-in-one sealing serum is designed to be a proactive and reactive powerhouse for damaged and aging hair.
Celebrate the season with Colortrak's newest addition to its unique collection of glitter tint brushes. The Glitter Mini Trio collection includes the following products which are sized for easy, on-the-go use to transition from work, storage and travel seamlessly.
