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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Nov 2, 2018

Fromm Unveils the First of a Full Brand Restage: A New Collection of Professional Shears

Fromm has unveiled the first part of its full brand restage with its new collection of professional shears, Shear Artistry. The new collection introduces 18 shears categorized into six families: Venture, Explore, Transform, Invent, Dare and Defy. The collection is designed to feature shears at a variety of price points in order to make Shear Artistry accessible to all stylists' budgets.

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In The Know|News|Oct 18, 2018

Wet Brush's Holiday Collection

Wet Brush's holiday collection for 2018 features detangling and blow dry brushes to dry and detangle hair without breakage or pain. The collection is bright and cheerful with rainbow hues.

In The Know|News|Oct 11, 2018

Dyson Launches the Dyson Airwrap Styler

Following the Dyson Supersonic hair dryer, Dyson has unveiled its second piece of beauty technology: the Dyson Airwrap styler, which uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes.

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In The Know|News|Oct 5, 2018

Neuma NeuVolume Blow Out Mist

NeuVolume Blow Out Mist is a lightweight volume building spray that adds fullness and support to any hair texture. It's color-extending formula adds long-lasting body, volume and enhanced shine.

In The Know|News|Oct 3, 2018

Pureology Launches New Strength Cure Best Blonde

Help your clients live their best blonde life with help from Pureology’s new Strength Cure Best Blonde, a three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

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