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Sutra Beauty to Launch New Ionic Infrared Curling Iron

The new iron is the first Sutra Beauty curling iron to feature a clip and heats up to 450 degrees.

Davines to Release Liquid Spell Bodifying Fluid for Silky Hair

Formulated with heat-activated amino acids, the liquid-to-foam silky elixir works to repair mildly damaged hair to provide softness and vitality.

Bumble and Bumble Introduces New Formulas and Stylers to Bb. Thickening Collection

The new collection features two new products: the Great Body Blow Dry Creme and the Go Big Treatment.

Earthly Body Expands Marrakesh Masque Line with New Moisture Masque

The Moisture Masque is crafted with enriching ingredients such as Shea Butter for a deep hydration treatment that gives hair silky smoothness and brilliant shine.

Say Hello to Helio with SEVEN Haircare's New Shampoo and Conditioner

Named after a silk damask, Rinzu was the preferred fabric for kimonos in Japan’s Edo era. The products’ violet pigment tones down warm yellows while also protecting color from heat and other elements.

Davines Launches Century of Light Bleaching System

The new system is composed of three products: Progress, Liberty and Tolerance.

Keune Haircosmetics North America Launches New So Pure Luminous Pearl Collection and Three New So Pure Cover Plus Shades

The world of hair color is your oyster, and thanks to Keune Haircosmetics North America, colorists can offer their clients a broad range of results with the new Keune So Pure Luminous Pearl Collection and three new So Pure Cover Plus shades.

TIGI Launches Newest Professional Line, Copyright Care

The new line extends hair diagnosis to include a customized care regimen.

BabylissPro Introduces SteelFX Dryer

The newest addition to the brand's Metal Collection of straighteners, clippers and trimmers is made of high-strength stainless steel.

Trueplex Bamboo Miracle Reconstructor

Trueplex Bamboo Miracle Reconstructor is an intense bond repair treatment for extremely dry, damaged or chemically treated hair. It restores hair to its natural condition by repairing broken protein bonds.

INFUSION Truss

Infusion TRUSS is a moisturizer for all types of hair. It reconstructs, moisturizes, and provides extra shine and softness.

Dry Shampoo or Texturizer? Wait! Bosley Pro BamBoom is Both!

The new Bosley Pro BamBoom Volumizing and Cleansing Powder is two formulas in one. It refreshes and soothes the scalp, and at the same time, it increases hair heft, so your fine-hair clients’ hair looks fuller.

Sponsored by Bosley Professional Strength

Amika to Relaunch Product Packaging for 2018

Brooklyn-based hair brand amika will reveal a full relaunch of its product packaging.

ABBA to Unveil New Packaging and Formulas in the Spring for its 30th Anniversary

Each product now features subtle hues nodding to nature’s beauty, and treatment categories are now more easily recognizable via iconic botanical imagery and a color coded system.

Phyto Paris Releases Detox And Breathe Kit

In this limited-edition Detox & Breathe kit, Phyto Paris has gathered the best in plant power.

Customize Your Hair Brush Wardrobe with Tek

Tek offers advice on how to take the guesswork out of choosing the right brushes for their respective hair types.

Inoar Repackages Two Smoothing Systems

Inoar is repackaging two of its professional hair smoothing systems while keeping the Brazilian inspired formulas the same.