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Say Hello to Helio with SEVEN Haircare's New Shampoo and Conditioner

Named after a silk damask, Rinzu was the preferred fabric for kimonos in Japan’s Edo era. The products’ violet pigment tones down warm yellows while also protecting color from heat and other elements.

August 16, 2018
Say Hello to Helio with SEVEN Haircare's New Shampoo and Conditioner
1 min to read


Keep blondes bombshell bright while helping maintain softness, hydration and shine with SEVEN Haircare’s Rinzu Helio Shampoo and Conditioner. The bleaching process, paired with overwashing, environmental pollution, UV rays and aggressors such as SLS and parabens, can leave lightened hair looking brassy and fried.

Named after a silk damask, Rinzu was the preferred fabric for kimonos in Japan’s Edo era. The products’ violet pigments tone down warm yellows while also protecting color from heat and other elements. White and green tea extracts in the shampoo are designed to strengthen hair follicles while cleansing fragile tresses. In the conditioner, Pro Vitamin B5 infuses hair’s cortex with moisture, and healing organic argan, chia and jojoba oils deeply and naturally condition. The shampoo and conditioner will launch on September 12 at 7haircare.com.

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Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

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