Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Meet RUSKPRO: 10 Protective Hair Care, Styling, Texturizing and Finishing Products
Arm yourself with a strong arsenal of products from RUSKPRO. Rusk has launched its new RUSKPRO Hair Care System with CDEpHlex Technology to create an invisible barrier around the hair fiber and help seal and protect hair from color fading, damage and environmental pollution.
August 23, 2018
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2 min to read
Arm yourself with a strong arsenal of products from RUSKPRO. Rusk is launching its new RUSKPRO Hair Care System in September.
"Our mission behind the developement of the new RUSKPRO brand is to inpsire and empower the next generation of creative hair artists," says Rachel Caruso, Rusk Director of Marketing.
The system is powered by CDEpHlex Technology to create an invisible barrier around the hair fiber to help seal and protect hair from color fading, damage and environmental pollution (CDE).
“Environmental pollution has devastating effects on the hair,” Caruso says. “Dirt, debris and pollution make hair dull and lifeless. RUSKPRO is not your typical detox—it’s prevention! It will be the hair artist’s go-to product portfolio for standout, expressive style."
The line’s styling and finishing products are designed to layer on and remain flexible and have been broken into four categories: Care01, Style02, Texturize03 and Finish04.
“This new systematic approach allows both stylists and clients to be in complete control of the hair’s texture,” says RUSKPRO Artist Julie Mathey.
The care products include a leave-in conditioner, a shampoo for normal hair, a shampoo for dry hair and a conditioner for dry hair. The style product is a shaping gel that is firm yet flexible and is able to enhance waves and texture while preventing frizz. The texturize products include a thermal sealing spray and a gloss wax, and the finish products include a dry shampoo, a firm hold hairspray and a shine spray. Visit rusk1.com.
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Salon Today 2026 Technology Guide
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The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai