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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

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In The Know|News|Feb 25, 2015

Limited Edition Styler from ghd

Taking notes from trending jewelry, this rose-gold-hued iron is special for spring. The 1-inch styler’s sleek black plates makes for effortless straightening and shiny waves for long-lasting results.

In The Know|News|Oct 16, 2014

Vitality's Deco Jo

How can you control the heat generated from the bleaching (lightening) process? Since 2004, Vitality's, an Italian brand has produced products for lightening hair. Their product Deco Jo, an extra delicate bleach with Jojoba oil, does just ...

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In The Know|News|Sep 29, 2014

Biolage Advanced RepairInside System

Matrix introduces the new Biolage Advanced RepairInside System. Designed for hair with extreme chemical and mechanical damage, RepairInside works to restore hair strands on the inside as well as outside, resulting in hair strength up to 75% ...

In The Know|News|Sep 29, 2014

Matrix Holiday Gift Sets

This season, Matrix is providing holiday gift-givers with a delightful collection of specially created gift sets featuring two of its top brands—Total Results and Biolage.  Designed for holiday convenience, these sets also offer ...

In The Know|News|Sep 25, 2014

Wahl Professional’s 5-Star Balding Clipper

Getting the closest bald fade is hard work, but the Wahl 5-Star Balding Clipper does it with ease. With its sleek burgundy exterior, stainless steel precision blade and twice the speed of pivot motor clippers, the Balding Clipper allows for fast ...

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