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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.
With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.
Tressa Watercolors Sulfate-free Shampoos maintain hair color between salon visits. Specially formulated Reflective Color Enhancers deposit color and deliver vibrant tones and shine, while a rich foaming lather nourishes hair.The Watercolors come ...
The latest breakthrough in the silent battle of women's hair loss comes from Truth In Aging's new collection, Truth Vitality, which reverses hair loss and revives damaged hair. The Truth Vitality line includes a volumizing shampoo, ...
The new Restorative Hydrating Mask from Agave is an intensive reconditioning treatment, loaded with Agave plant sugars that nourish and smooth hair. This mask won’t weigh hair down and is ideal for fine, medium or coarse hair types. ...
ENJOY Professional Hair Care is proud to introduce ENJOY Sulfate-Free Conditioning Cleanser. Designed with a low pH (pH 4.5-5.5) to protect hair color, this easy to use one-step hair care product cleanses, conditions and detangles hair. Key ...
The Bio Ionic 10X Dryer uses 75% less energy than the average dryer and treats hair while drying with Bio Ionic’s exclusive NanoIonic Complex, leaving hair shinier and more vibrant, to achieve salon-worthy hair results in less than ...
Phyto presents two hair oil products that nurture hair while providing hydration, shine, and managability. Huile Soyeuse is an ultra-light weight, beautifying treatment oil that instantly absorbs into the hair while delivering ...
Mizani Supreme Oil is infused with penetrating natural oils that provide softness, conditioning, and supple flexibility from within, while treating and smoothing all hair types without weighing down. It can be used as a pre-shampoo treatment, ...
Matrix Oil Wonders Collection is inspired by the ancient beauty rituals from India, Egypt and the Amazon. This complete care and styling range features a shampoo, conditioner, strengthening oil, controlling oil, color care oil, cut oil, blow dry ...
Unwash Bio-Cleansing Conditioner from Athena Cosmetics is a non-strip cleansing conditioner that replaces shampoo, leaving hair clean and detangled without stripping it of moisture. Its creamy consistency is free of harsh sulfates and ...
Kenra Curl Defining Crème 5 is a humidity resistant formula that refines and separates curls and waves while taming frizz and flyaways, adding control and shine with a soft, touchable finish. Apply to damp hair and diffuse or allow to air ...
Macadamia Professional presents Global Textures, a blend of therapeutic macadamia and argan oils that mimic the scalp’s natural oil production and renew hair’s natural texture with healthy shine, bounce and manageability. The ...
Jane Carter Solution introduces Restore Moisture Mist, a daily shea hydrator and moisture mask that hydrates and reactivates products in second-day hair, while sealing in complex amino acids to strength, hydrate and add shine. For more ...
Pravana introduces their new NEVO Hydra Pearl Replenishing Hair Oil, a concentrated, 4 oz. version of their exclusive Drops of the Amazon hair oil. The highly sophisticated formula works to reinstate and amplify hair's natural lipid layer ...
Mehaz presents the new Retractable Eyelash Comb for creating fuller looking lashes. Gold plated, metal teeth glide through and evenly separate eyelashes and the comb retracts inside handle, keeping metal teeth clean and protected from ...
Mehaz presents the new Double Sided Eyelash Applicator. One side has a pointed tip for precision when applying single lashes. The other side has a crescent tip for applying strip lashes. The applicator is 5" in length and stainless steel so ...
Keratin Complex presents the Style Therapy Icon Collection, a full line of styling products enhanced with the powerful benefits of keratin. Whether used alone or layered together, the versatile styling products provide the tools to create any ...
Paying homage to richly cool tones, Dermelect Cosmeceuticals unveils ME’s Bejeweled Nail Lacquer Collection, featuring four new hues inspired by the rich and radiant pigments of precious gems. Each formula is infused with texture to give ...
