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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jun 5, 2014

Kenra Platinum Dry Texture Spray 6

Kenra Platinum Dry Texture Spray 6 increases texture and fullness in the hair by 278% while absorbing oils and impurities (according to Kenra). This ultra-lightweight, non-drying formulation leaves the hair with a matte finish and provides ...

In The Know|News|Jun 5, 2014

Kenra Platinum Texturizing Mist

Kenra Platinum Texturizing Mist is an ultra-lightweight mist that boosts texture and fullness by up to 156% and is humidity resistant for up to 24 hours. This flake-free, non-drying formulation provides defined texture and versatility with ...

In The Know|News|May 23, 2014

DURA CHI Professional Curling Irons

DURA CHI Professional Curling Irons feature a titanium infused ceramic barrel specifically engineered to deliver consistently superior styling performance for even the most active and creative stylists. While CHI ceramic provides far infrared ...

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In The Know|News|May 19, 2014

Sprayology

Sprayology’s oral sprays are formulated to promote natural health and wellness from within. The line of 23 FDA-regulated homeopathic formulas and two vitamin sprays are designed to naturally treat issues including: *Lack of ...

In The Know|News|Apr 24, 2014

Stand + Deliver Compression Knee-Highs

Stand + Deliver's Compression Knee-Highs is innovative hosiery for active beauty professionals.The graduated compression massages your feet, ankles and calves. Specifically designed for beauty professionals, the colorful hosiery reduces ...

In The Know|News|Apr 15, 2014

Cuccio's New Matte Top Coat

Cuccio is introducing a new Matte Top Coat for a twist on the classic manicure. Although matte polishes have been around for a while, there is a clear advantage to using a matte top coat: you have the flexibility of knowing that any polish can ...

In The Know|News|Apr 4, 2014

Kenra Color Rapid Toners

Rapid Toners from Kenra Color have been designed to process and tone in 5 minutes or less. These ammonia-free, deposit-only colors have been formulated to provide your clients with the consistent results of Kenra Color Balancing Complex 5 while ...

In The Know|News|Apr 1, 2014

Footlogix Pediceuticals DD Cream Mousse

Footlogix Pediceuticals DD Cream Mousse is formulated with Dermal Infusion Technology to lock moisture into skin, revitalize, hydrate and smooth dry or sensitive skin for double defense foot care protection.The cream mousse is fragrance-free and ...

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In The Know|News|Apr 1, 2014

REF Dry Shampoo/204

REF Dry Shampoo/204 and Brown Dry Shampoo/204 is a dry, weightless powder spray designed to freshen up hair and add volume, firmness and texture without washing. The spray maintains second-day looks as it absorbs oil from the ...

In The Know|News|Mar 31, 2014

Sultra Bombshell Cone Rod Curling Iron

Sultra's Bombshell Cone Rod Curling Iron utilizes Sultra' No-Slip ThermaGrip Tapered Barrel to create loose, lush waves that transition into tighter curls. ThermaTru Ceramic Technology mends hair during the styling process with Far Infrared ...

In The Know|News|Mar 14, 2014

Manic Panic Lethal Lips Cross Gloss

Tish & Snooky's Manic Panic NYC has introduced its Lethal Lips Cross Gloss as part of its Glamnation Cosmetics line.  The slick, creamy, vegan glosses promise lasting color and shine while keeping lips moisturized. They are highly ...

In The Know|News|Mar 11, 2014

Automated Marketing & Communication Software

Demandforce Inc. offers automated e-mail, text, social media and online review programs. Demandforce sends reminders, delivers follow-up information, and reaches out with marketing campaigns. Demandfoce also taps into your client base for ...

In The Know|News|Mar 7, 2014

Alterna Launches 2-In-1 Volumizer

This products gives a new meaning to "two ways to play." Alterna's 2-in-1 Volumizer is a versatile all-in-one volumizing styler that can be used on both wet or dry hair. Formulated as both a cream (for damp hair) or paste (on dry ...

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