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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Mar 14, 2014

Manic Panic Lethal Lips Cross Gloss

Tish & Snooky's Manic Panic NYC has introduced its Lethal Lips Cross Gloss as part of its Glamnation Cosmetics line.  The slick, creamy, vegan glosses promise lasting color and shine while keeping lips moisturized. They are highly ...

In The Know|News|Mar 11, 2014

Automated Marketing & Communication Software

Demandforce Inc. offers automated e-mail, text, social media and online review programs. Demandforce sends reminders, delivers follow-up information, and reaches out with marketing campaigns. Demandfoce also taps into your client base for ...

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In The Know|News|Mar 7, 2014

Alterna Launches 2-In-1 Volumizer

This products gives a new meaning to "two ways to play." Alterna's 2-in-1 Volumizer is a versatile all-in-one volumizing styler that can be used on both wet or dry hair. Formulated as both a cream (for damp hair) or paste (on dry ...

In The Know|News|Feb 28, 2014

Spornette Air Motion Brush

The Air Motion Brush from Spornette is a multi-purpose hairbrush that reduces the daily wear and tear on hair.  The brush is softer on hair, which decreases stress from other products, heat and natural outdoor effects. The brush comes in ...

In The Know|News|Feb 28, 2014

BOING Curling

Designed to style wet hair, UNITE's "BOING" Curling Cream sodium chloride, paraben and gluten-free. Creates soft, moisture-rich curls for naturally curly hair, while promoting curl retention and reducing frizz. For more information, ...

In The Know|News|Feb 24, 2014

Thickening Collection by label.m

label.m recently launched its new Thickening Collection to enhance hair thickness, density, volume and abundance. The products are paraben-free and help protect against damage with Enviroshield Complex and antioxidants. The collection ...

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In The Know|News|Feb 21, 2014

Tibolli Moisture Lust

Moisture Lust spray from Tibolli promises to restore moisture to hair dried out by summer elements like sun, sand and water. The product infuses hair with Trioxxy to condition strands, deliver hydration, strengthen and nourish. For more ...

In The Know|News|Feb 20, 2014

Perfect Iron Spray by Alterna Haircare

Alterna Haircare's Perfect Iron Spray protects each hair strand up to 450 degrees Fahrenheit. A heat-activated formula locks in moisture and seals the hair cuticle to eliminate frizz and split ends, while preventing style reversion. THE ...

In The Know|News|Feb 18, 2014

Wet Spray Bottles from The Wet Brush

Wet Spray Bottles from The Wet Brush are reusable and lightweight and hold up to 10 oz. The bottles flatten when empty for packing ease and stand when they are full. The bottles come in a variety of prints, have an adjustable trigger head and ...

In The Know|News|Feb 18, 2014

The Wet Brush's Earth Collection

The Earth Collection by The Wet Brush is made of bamboo and has soft IntelliFlex bristles that work well on a variety of hair types as well as ages and genders. The brush can be used on wet or dry hair.  Additionally, this collection gives ...

In The Know|News|Feb 17, 2014

KARG PERFECT Styling Wax

KARG PERFECT Styling Wax is a light, crème-feel wax that provides strong hold for all hair types and both men and women's hair. The formula includes Shea butter to promote healing. The wax is designed to be used alone to create a number ...

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