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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Feb 13, 2014

Scruples Complete Recovery Treatment Masque

Scruples Complete Recovery Treatment Masque helps repair damaged and chemically treated hair. The conditioning masque adds strength and shine while nourishing and restoring elasticity. The formula is gluten-free and cruelty-free as well as safe ...

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In The Know|News|Feb 10, 2014

Malibu C Perfection Crème

Malibu C's Perfection Crème moisturizer (for normal, dry and mature skin) uses avocado and jojoba oils to hydrate skin and reduce signs of aging. The pear-scented crème is free of gluten and of parabens, is 100 percent vegan and ...

In The Know|News|Feb 6, 2014

Soma Smoothin' Shampoo

Soma Organics' Smoothin' Shampoo uses Frutibio — a combination of lactin, citric and malic acids — with green tea leaf extract to help reduce frizz. Low pH smooths, straightens and preserves hair's color. For more ...

In The Know|News|Jan 31, 2014

Marrakesh ENDZ by Earthly Body

Earthly Body's Marrakesh ENDZ is designed with split end prevention in mind. Nutrient-rich Argan oil from Morocco, fortifying hemp oil, hydrolyzed wheat protein and panthenol seal and repair split ends, which helps hair feel thicker and look ...

In The Know|News|Jan 30, 2014

NovaLash LASHcloud

NovaLash LASHcloud is a pillowette designed to suspend natural lashes, extensions and the skin around eyes in midair. It has contoured edges and cuts down on pillow friction that can cause tangled and twisted extensions. In addition to aiding ...

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In The Know|News|Jan 22, 2014

Tela Beauty Organics Healer

Tela Beauty Organics Healer is a leave-in treatment product that provides deep conditioning and hair color fade protection. Healer repairs, conditions, hydrates, boosts conditioning effects, reconstructs, protects, soothes the scalp and provides ...

In The Know|News|Jan 22, 2014

Tibolli Bubble-Free Shampoo

Tibolli's Bubble-Free Shampoo is a foam-free cleanser that doesn't weigh down hair and is free of sulfates that strip hair of essential oils. The shampoo cleans and conditions hair, contains no harsh chemicals and leaves it feeling silky. ...

In The Know|News|Jan 22, 2014

Spornette International's Ion Fusions

Spornette International's Ion Fusions come in two displays: The first display, the #170, contains three styling brushes with Ion charged bristles. Ionic charged bristles absorb water quickly to make for a fast blow dry. The Cushion has ...

In The Know|News|Jan 21, 2014

Kerathik Brush On Lashes Lash Lengthener

Kerathik Brush On Lashes Lash Lengthener provides a glue-free alternative to fake eyelashes. Applied between coats of mascara, small lash fibers stick to the ends of your lashes for increased length and thickness. For more information, ...

In The Know|News|Jan 21, 2014

YASOU Skin Care Natural Face Creams

YASOU Skin Care has introduced two new face creams to its natural skin care line: YASOU Cellular Day Cream and YASOU Cell Renewal Night Cream.  The day cream firms and brightens skin with natural ingredients, vitamins, minerals and ...

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