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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jan 14, 2014

FarmHouse Fresh Sweet Tea Scrub

FarmHouse Fresh offers tea lovers a refreshing and nourishing new Sweet Tea Shea sugar scrub that tempts the senses with essences of ginger, peach and white tea, while exfoliating rough spots and hydrating skin with ...

In The Know|News|Dec 12, 2013

SureThik Hair Fibers

Eliminate the appearance of thinning hair by shaking on SureThik Hair Thickening Fibers. This all-natural solution for men and women helps build hair density on fine or thinning hair. The product comes in 2.5, 13 and 27 gram shakers. SureThik is ...

In The Know|News|Dec 12, 2013

MC2 Pure Energy Cosmetic Haircolor

MC2 Pure Energy is a permanent oxidation cosmetic coloring cream that is free of ammonia and paraphenylendiamine (PPD). MC2 Pure energy is available in over 50 shades. The product contains raw materials and active ingredients linked to the ...

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In The Know|News|Dec 11, 2013

Indigo Defender Thermal Protector

Indigo Defender Thermal Protector is a unique “leave-in” thermal protection product that protects against the harsh effects of heated styling tools such as blow dryers, straighteners and curling irons. Use it on clean hair and ...

In The Know|News|Dec 2, 2013

E-Cure Treatment

The e-CURE Treatment is a chemical-free conditioning system that restore dry and damaged hair. It contains a rich abundance of antioxidant minerals extracted form the most basic elements of nature. The core products of this system, M-3.2 and ...

In The Know|News|Oct 2, 2013

Eurisko's Delorean Double Mirror

Eurisko Design has launched the new DeLorean Mirror. Fabricated from stainless steel, lacquered or laminate. With options of double or single sided or wall mounted. Featuring concealed illumination and stainless steel shelf. Connects well ...

In The Know|News|Sep 24, 2013

Schwarzkopf Professional IGORA Expert Mousse

Schwarzkopf Professional IGORA Expert Mousse is a conditioning color mousse that adds shine and deposits color into hair. The color lasts up to eight washes and provides up to 20 percent white/gray coverage. The mousse offers a convenient ...

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In The Know|News|Aug 28, 2013

L'Oreal Professionnel's Pro-Keratin Refill

 L’Oréal Professionnel's Pro-Keratin Refill is designed specifically to address hair harmed by chemical services, heat styling and environmental factors. Through a dual innovation of Pro-Keratin Complex and Incell, Pro-Keratin ...

In The Know|News|Aug 26, 2013

Moroccanoil Root Boost

A new addition to Moroccanoil's signature antioxidant-rich argan oil, Root Boost is a highly advanced formula that fortifies and thickens hair at the root without compromising hair's healthy condition and shine. Benefits and Features:  * ...

In The Know|News|Aug 26, 2013

NEUMA's neuVolume Blowout Mist

NEUMA's neuVolume Blowout Mist helps clients achieve a salon quality blowout at home. Features a proprietary blend of plant extracts and essential oils. Key ingredients include:   *Phyto Color Complex: a mixture of plant extracts that ...

In The Know|News|Aug 26, 2013

OPI Launches San Francisco Collection

OPI's Fall/Winter 2013 collection features a palette ranging from blues and gray to reds, burgundies and browns inspired by some of San Francisco's most iconic places - Chinatown, the Golden Gate Bridge and the Embarcadero. "To me, the ...

In The Know|News|Aug 26, 2013

Young Nails' BCA Pink Kit

In honor of Breast Cancer Awareness Month, Young Nails created the Pink Pro Art Glitter kit which is composed of the brand's best selling items from their Imagination Art Collection. One box includes: ...

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