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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jul 30, 2013

Crack Leave-In Treatment and Styling Aid

Crack is a multi-tasking leave in treatment and styling aid in one, that instantly and effectively transforms, keratin-depleted, stressed, frizzy, curly hair to a sleek, smooth, healthy, shiny finish.Highly sophisticated micro proteins and power ...

In The Know|News|Jul 30, 2013

you only smoother By blowpro

The you only smoother advanced smoothing spray by blowpro smoothes, strengthens and prepares hair for lasting smooth styles. With an effortless spray application the formula bonds to hair fibers creating a foundation for any style. Uniquely ...

In The Know|News|Jul 30, 2013

Bamboo Beach Summer Recovery Spray

Leave in conditioner revitalizes sun-parched hair. UV protection helps to combat the damaging effects of the sun, pool and saltwater. Organic Bamboo extract and Tahitian coconut infuses hair with weightless moisture and vital nutrients, laying ...

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In The Know|News|Jul 30, 2013

Subtil Elixir by PHYTO Paris

This restorative pre-shampoo treatment, composed of four precious oils, provides deep nourishment, hydration and illuminating shine to all hair textures. A silky, non-greasy texture absorbs quickly into the hair fiber. FEATURES: *Camellia Oil- ...

In The Know|News|Jul 17, 2013

Tiare Hair Xpress 24

Fight off frizz with this moisturizing leave-in spray. Tiare Hair's XPRESS24 not only locks in moisture, but it also adds protein to soften, treat, and control frizz. A combination of refined coconut oil and ...

In The Know|News|Jul 17, 2013

ghd Lilac Styling Iron

The iconic British hair styling brand, ghd, recently launched the new lilac 1" gold professional styler. This limited edition iron features lilac contoured plates and accents, a lightweight body and advanced ceramic heaters. A smooth black ...

In The Know|News|Jul 17, 2013

Aveda Smooth Infusion

Aveda's makes creating smooth locks easy in just two steps. The Aveda Smooth Infusion styling products help to straighten hair, combat frizz and defend against humidity.STEP ONE: Smooth Infusion Style Prep ...

In The Know|News|Jul 17, 2013

Kenra Platinum Blow-Dry Collection

Give those summer beach waves a break and try a more polished look: the classic blowout. Kenra Platinum Blow-Dry Collection features three thermal protective stylers that create sleek locks with subtle volume. With thermal styling, it is to use ...

In The Know|News|Jul 17, 2013

New Colour Luxe Lip Shade by Mirabella

Lustre is the latest addition to Mirabella Beauty's Colour Luxe collection. Lustre, a sparkly hue, appears clear, giving lips a glamorous glow with three-dimensional, light reflecting shimmer. Colour Luxe lip glosses feature a patented ...

In The Know|News|Jul 17, 2013

Mongongo Oil Hair Treatment by Ouidad

The Salon Series by Ouidad introduces Mongongo Oil Multi-Use Hair Treatment. A super-concentrated, multi-tasking oil, Mongongo, provides immediate and long-term moisture to hair, restuctures and restores a healthy appearance to even the dullest ...

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In The Know|News|Jul 2, 2013

Peter Coppola Full Volume Styling Cream

Is your client suffering from thinning hair? Give Peter Coppola's Full Volume Styling Cream a try. This heat activated volume-booster provides moisture and strength to limp, lifeless strands, leaving hair touchable, flexible, soft and resilient. ...

In The Know|News|Jun 27, 2013

Salon Skins

Now you can make your sanitation jar as stylish as the rest of the salon! With a wide selection of edgy, eye-catching designs, Salon Skins-The Official Barbicide Jar Wraps, are a creative and fun way for stylists to artfully display their ...

In The Know|News|Jun 27, 2013

Bio Follicle Launches Organic Argan Oil

Bio Follicle is proud to announce the launch of their premium organic and cruelty-free argan Oil. Know as "liquid gold," this multi-versatile oil is deodorized and grown in Morocco. Its healing, conditioning and anti-aging properties ...

In The Know|News|Jun 27, 2013

ERGO Ionic Ceramic Brush Collection

Meet the fabulous five. ERGO, a leader in professional styling tools and education, introduces the Ionic Ceramic Brush Collection, featuring four ionic ceramic round brushes, plus an ionic "polishing paddle." This unique Ionic ...

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