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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Aug 23, 2013

Quantum Extra Body

Quantum Extra Body from Zotos Professional. Perm creates long-lasting, well-defined curls that are full of body, while the argan oil-infused neutralizer ensures moisture and weightless shine. For more product information, please visit ...

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In The Know|News|Aug 23, 2013

GKHair's WorkIt Shaping Wax

WorkIt Shaping Wax from GKHair. Styler contains Juvenix, beeswax and condelilla wax for a lightweight, flexible hold that won't weigh hair down. For more information, please visit ...

In The Know|News|Aug 22, 2013

Pure Happy Smooth by Hayadi Hair Care

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This weightless smoothing Keratin infused styling lotion seals the cuticle and controls frizz. It claims to visibly improve the appearance of the hair. When used with heat, shine and smoothing are intensified. Great for taming wild curls making them shiny and bouncy. For more product information, please visit www.hayadi.com. ...

In The Know|News|Aug 20, 2013

Fume Iron

The Fume Iron’s flatiron fume extraction system maintains air quality through a built-in ventilation chamber above the flatiron that sucks in vapors and outputs purified air. Titanium plates have two independent heat sensors to ...

In The Know|News|Aug 20, 2013

Chi Arc

The CHI ARC’s rotating ceramic barrel creates fast and easy curls while ensuring even heat distribution and eliminating frizz. farouk.com

In The Know|News|Aug 20, 2013

MiraCurl

Hair enters the MiraCurl’s nano titanium curl chamber, where it’s heated and timed to form silky, perfectly shaped curls. Features include time and curl direction controls, instant heat and recovery up to 450 degrees and signals when ...

In The Know|News|Aug 20, 2013

DevaCurl Dryer

Specifically designed for curly and wavy hair types, the DevaCurl Dryer produces softer, shinier, frizz-free curls. The unique hand-shaped diffuser attachment delivers 360-degree airflow to gently dry curls. ...

In The Know|News|Aug 20, 2013

TIGIPro Dryer

Offering a choice between negative and positive ions, the TIGIPro Dryer has three temperature options and two speed settings. A wide concentration nozzle helps to stretch curls to their maximum ...

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In The Know|News|Aug 20, 2013

5P Titanium Barrel Curler

The versatile 5P Titanium Barrel offers five clip-free, inter­changeable barrels to create styles ranging from tight corkscrew curls to voluminous beachy waves. Titanium barrels emit far infrared heat from 140 to 430 degrees and ensure safe ...

In The Know|News|Aug 20, 2013

Wave of Pink

Wave of Pink: To prepare for October texture displays, ask your product sales associate for ideas to spotlight breast cancer awareness.

In The Know|News|Jul 30, 2013

Crack Leave-In Treatment and Styling Aid

Crack is a multi-tasking leave in treatment and styling aid in one, that instantly and effectively transforms, keratin-depleted, stressed, frizzy, curly hair to a sleek, smooth, healthy, shiny finish.Highly sophisticated micro proteins and power ...

In The Know|News|Jul 30, 2013

you only smoother By blowpro

The you only smoother advanced smoothing spray by blowpro smoothes, strengthens and prepares hair for lasting smooth styles. With an effortless spray application the formula bonds to hair fibers creating a foundation for any style. Uniquely ...

In The Know|News|Jul 30, 2013

Bamboo Beach Summer Recovery Spray

Leave in conditioner revitalizes sun-parched hair. UV protection helps to combat the damaging effects of the sun, pool and saltwater. Organic Bamboo extract and Tahitian coconut infuses hair with weightless moisture and vital nutrients, laying ...

In The Know|News|Jul 30, 2013

Subtil Elixir by PHYTO Paris

This restorative pre-shampoo treatment, composed of four precious oils, provides deep nourishment, hydration and illuminating shine to all hair textures. A silky, non-greasy texture absorbs quickly into the hair fiber. FEATURES: *Camellia Oil- ...

In The Know|News|Jul 17, 2013

Tiare Hair Xpress 24

Fight off frizz with this moisturizing leave-in spray. Tiare Hair's XPRESS24 not only locks in moisture, but it also adds protein to soften, treat, and control frizz. A combination of refined coconut oil and ...

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