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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jun 27, 2013

Ouidad Texture Taffy

Ouidad Wave Create Texture Taffy provides touchable and effortless wavy hair. This flexible, gummy styler features a Marine Complex- high in vitamins and minerals, which allows you to grip and mold the hair  while adding softness and shine. ...

In The Know|News|Jun 13, 2013

Biobliss Anti-Wrinkle System

Biobliss's new skincare line offers a range of anti-aging products for all skin types for men and women of every age. The system boasts dramatic results for the treatment of wrinkles without any invasive procedures and can also serve as a ...

In The Know|News|Jun 13, 2013

Divine Brush

The Divine collection of brushes by Olivia Garden combines ergonomics, style performance and superior quality. Divine's unique design makes the brush an extension of the hairdresser's hand. The brush fits perfectly in the palm of the hand ...

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In The Know|News|Jun 13, 2013

AG Texture Spray

Texture Spray Defining and Finishing Spray is the latest addition to AG's Colour Care category. With sunflower seed extract and multitasking UV filters, the all-in-one spray creates carefree, textured, tousled hair in an instant. Ideal for all ...

In The Know|News|Jun 13, 2013

Unite 7Seconds Dry

A styling favorite of Kim Kardashian, Unite Hair's 7Seconds Dry is a transformative dry shampoo that aids in the preservation of hair color, removes excess oil, increases volume and refreshes hair without the use of water or a trace of ...

In The Know|News|Jun 12, 2013

H2PRO Black Diamond

The Black Diamond styling iron is H2PR0's latest addition to its line of high-quality non-damaging professional hair tools. The H2-PRO Black Diamond features three layers of snag-free baked ceramic plates coated with tourmaline and diamond ...

In The Know|News|Jun 12, 2013

Redken For Men Full Impact Bodifying Shampoo

Redken For Men's Full Impact Bodifying Shampoo offers a new solution for male clients with fine or thinning hair. The shampoo features a breakthrough formula with Thick-Lift Technology, patented Intra-Cylane and protein for lightweight volume ...

In The Know|News|Jun 11, 2013

Neuma neuRepair Argan Treatment

Neuma's neuRepair Argan Treatment is a restorative hair care product that uses seven key ingredients to revive, strengthen and restore shine. This all natural, non-greasy formula helps to reduce blow dry time and gives you a sleek look all ...

In The Know|News|Jun 5, 2013

Make Up For Ever Pro Finish

Make Up For Ever's multi-use compact foundation can create a flawless complexion in minutes. The innovative formulation can be applied wet for a sheer, satin finish or dry for a full, matte finish. With a Vegetal Lecithin coating, Serecite ...

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In The Know|News|Jun 5, 2013

Keratin Complex Color Care Moisture Masque

Color Care Moisture Masque replenishes dry and damaged hair due to heat styling, sun exposure and everyday wear and tear. With strengthening and nourishing ingredients like olive oil extract, this deep conditioning formula hydrates hair, ...

In The Know|News|Jun 5, 2013

Le Mieux Debuts EGF-DNA

Turn back the clock on aging skin and restore its youthful appearance with Le Mieux's EGF-DNA. "EGF" stands for epidermal growth factor, a naturally existing skin protein that catalyzes the healing process by causing epidermal and ...

In The Know|News|Jun 5, 2013

Kerastase Initialiste

Initialiste by Kerastase is the first skincare inspired serum that visibly transforms hair in one week. The advanced concentrate offers multiple benefits for the hair and scalp by improving strength, shine, softness and substance. A combination ...

In The Know|News|Jun 4, 2013

Auraline Beauty's New Complexion Collection

Auraline Beauty is debuting four new private label cosmetic options: BB Cream, Full Cover Concealer, Flash Pens, Brow Tints and two dual-ended brushes. The complexion products are designed to empower the user to control their coverage with ...

In The Know|News|Jun 4, 2013

Living Proof Introduces Satin Hair Serum

The Cambridge, Massachusetts based company, Living Proof is launching a new oil-free and silicone free hair serum. Satin's superior smoothing formula relies on cutting-edge science, originating from MIT. The Sera-Smooth technology relies on ...

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