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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jul 17, 2013

ghd Lilac Styling Iron

The iconic British hair styling brand, ghd, recently launched the new lilac 1" gold professional styler. This limited edition iron features lilac contoured plates and accents, a lightweight body and advanced ceramic heaters. A smooth black ...

In The Know|News|Jul 17, 2013

Aveda Smooth Infusion

Aveda's makes creating smooth locks easy in just two steps. The Aveda Smooth Infusion styling products help to straighten hair, combat frizz and defend against humidity.STEP ONE: Smooth Infusion Style Prep ...

In The Know|News|Jul 17, 2013

Kenra Platinum Blow-Dry Collection

Give those summer beach waves a break and try a more polished look: the classic blowout. Kenra Platinum Blow-Dry Collection features three thermal protective stylers that create sleek locks with subtle volume. With thermal styling, it is to use ...

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In The Know|News|Jul 17, 2013

New Colour Luxe Lip Shade by Mirabella

Lustre is the latest addition to Mirabella Beauty's Colour Luxe collection. Lustre, a sparkly hue, appears clear, giving lips a glamorous glow with three-dimensional, light reflecting shimmer. Colour Luxe lip glosses feature a patented ...

In The Know|News|Jul 17, 2013

Mongongo Oil Hair Treatment by Ouidad

The Salon Series by Ouidad introduces Mongongo Oil Multi-Use Hair Treatment. A super-concentrated, multi-tasking oil, Mongongo, provides immediate and long-term moisture to hair, restuctures and restores a healthy appearance to even the dullest ...

In The Know|News|Jul 2, 2013

Peter Coppola Full Volume Styling Cream

Is your client suffering from thinning hair? Give Peter Coppola's Full Volume Styling Cream a try. This heat activated volume-booster provides moisture and strength to limp, lifeless strands, leaving hair touchable, flexible, soft and resilient. ...

In The Know|News|Jun 27, 2013

Salon Skins

Now you can make your sanitation jar as stylish as the rest of the salon! With a wide selection of edgy, eye-catching designs, Salon Skins-The Official Barbicide Jar Wraps, are a creative and fun way for stylists to artfully display their ...

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In The Know|News|Jun 27, 2013

Bio Follicle Launches Organic Argan Oil

Bio Follicle is proud to announce the launch of their premium organic and cruelty-free argan Oil. Know as "liquid gold," this multi-versatile oil is deodorized and grown in Morocco. Its healing, conditioning and anti-aging properties ...

In The Know|News|Jun 27, 2013

ERGO Ionic Ceramic Brush Collection

Meet the fabulous five. ERGO, a leader in professional styling tools and education, introduces the Ionic Ceramic Brush Collection, featuring four ionic ceramic round brushes, plus an ionic "polishing paddle." This unique Ionic ...

In The Know|News|Jun 27, 2013

Ouidad Texture Taffy

Ouidad Wave Create Texture Taffy provides touchable and effortless wavy hair. This flexible, gummy styler features a Marine Complex- high in vitamins and minerals, which allows you to grip and mold the hair  while adding softness and shine. ...

In The Know|News|Jun 13, 2013

Biobliss Anti-Wrinkle System

Biobliss's new skincare line offers a range of anti-aging products for all skin types for men and women of every age. The system boasts dramatic results for the treatment of wrinkles without any invasive procedures and can also serve as a ...

In The Know|News|Jun 13, 2013

Divine Brush

The Divine collection of brushes by Olivia Garden combines ergonomics, style performance and superior quality. Divine's unique design makes the brush an extension of the hairdresser's hand. The brush fits perfectly in the palm of the hand ...

In The Know|News|Jun 13, 2013

AG Texture Spray

Texture Spray Defining and Finishing Spray is the latest addition to AG's Colour Care category. With sunflower seed extract and multitasking UV filters, the all-in-one spray creates carefree, textured, tousled hair in an instant. Ideal for all ...

In The Know|News|Jun 13, 2013

Unite 7Seconds Dry

A styling favorite of Kim Kardashian, Unite Hair's 7Seconds Dry is a transformative dry shampoo that aids in the preservation of hair color, removes excess oil, increases volume and refreshes hair without the use of water or a trace of ...

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