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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jun 12, 2013

H2PRO Black Diamond

The Black Diamond styling iron is H2PR0's latest addition to its line of high-quality non-damaging professional hair tools. The H2-PRO Black Diamond features three layers of snag-free baked ceramic plates coated with tourmaline and diamond ...

In The Know|News|Jun 12, 2013

Redken For Men Full Impact Bodifying Shampoo

Redken For Men's Full Impact Bodifying Shampoo offers a new solution for male clients with fine or thinning hair. The shampoo features a breakthrough formula with Thick-Lift Technology, patented Intra-Cylane and protein for lightweight volume ...

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In The Know|News|Jun 11, 2013

Neuma neuRepair Argan Treatment

Neuma's neuRepair Argan Treatment is a restorative hair care product that uses seven key ingredients to revive, strengthen and restore shine. This all natural, non-greasy formula helps to reduce blow dry time and gives you a sleek look all ...

In The Know|News|Jun 5, 2013

Make Up For Ever Pro Finish

Make Up For Ever's multi-use compact foundation can create a flawless complexion in minutes. The innovative formulation can be applied wet for a sheer, satin finish or dry for a full, matte finish. With a Vegetal Lecithin coating, Serecite ...

In The Know|News|Jun 5, 2013

Keratin Complex Color Care Moisture Masque

Color Care Moisture Masque replenishes dry and damaged hair due to heat styling, sun exposure and everyday wear and tear. With strengthening and nourishing ingredients like olive oil extract, this deep conditioning formula hydrates hair, ...

In The Know|News|Jun 5, 2013

Le Mieux Debuts EGF-DNA

Turn back the clock on aging skin and restore its youthful appearance with Le Mieux's EGF-DNA. "EGF" stands for epidermal growth factor, a naturally existing skin protein that catalyzes the healing process by causing epidermal and ...

In The Know|News|Jun 5, 2013

Kerastase Initialiste

Initialiste by Kerastase is the first skincare inspired serum that visibly transforms hair in one week. The advanced concentrate offers multiple benefits for the hair and scalp by improving strength, shine, softness and substance. A combination ...

In The Know|News|Jun 4, 2013

Auraline Beauty's New Complexion Collection

Auraline Beauty is debuting four new private label cosmetic options: BB Cream, Full Cover Concealer, Flash Pens, Brow Tints and two dual-ended brushes. The complexion products are designed to empower the user to control their coverage with ...

In The Know|News|Jun 4, 2013

Living Proof Introduces Satin Hair Serum

The Cambridge, Massachusetts based company, Living Proof is launching a new oil-free and silicone free hair serum. Satin's superior smoothing formula relies on cutting-edge science, originating from MIT. The Sera-Smooth technology relies on ...

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In The Know|News|May 31, 2013

amika Obliphica Color PHerfection Shampoo

The amika Obliphica Color PHerfection Shampoo quenches dry locks with an intense moisture rich formula. A combination of nourishing oils, Obliphica (Sea Buckthorn Berry) seed oil and Wild Cherry Bark extract, delivers a luxurious lather that ...

In The Know|News|May 30, 2013

Alterna Launches First CC Cream for Hair

Alterna Haircare is launching the first-ever CC cream for hair, Alterna Caviar CC Cream 10 -in-1 Complete Correction Leave-In Hair Perfector. The leave-in treatment and styling cream delivers 10 benefits in one product, including heat ...

In The Know|News|May 30, 2013

Olez Advanced

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Olez Advanced uses a new technologically with an advanced, formaldehyde-free formulation that works on all hair types and does not ...

In The Know|News|May 8, 2013

Rejuvenol Magic Shot

Rejuvenol Magic Shot revitalizes damaged, stressed and chemically treated hair with a one capsule application. Magic Shot is formulated with astaxanthin, a powerful antioxidant, and keratin aminoacids to strengthen and eliminate frizz. Apply to ...

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