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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Oct 24, 2012

Sculpting Cream by Oribe

Oribe.com Sculpting Cream by Oribe is a cream gel that defines styles whether its loose waves, tight curls or something slick. Ideal for styles requiring a medium-to-firm hold with body, shine and humidity resistance. Rub between hands. Smooth ...

In The Know|News|Oct 24, 2012

Scalp Stimulant by Aware

club-aware.com Leave-in stimulant by Aware contains a blend of natural botanical extracts to invigorate the root. It stimulates the scalp, increasing microcirculation and allowing essential nutrients to be drawn to the hair’s root. It ...

In The Know|News|Oct 24, 2012

Shortcuts

Itsuitsyou.shortcuts.net Shortcuts provides a mix of installed and we-based software. Shortcuts delivers online bookings, walk-in control, higher average bill, increased product sales and access from anywhere, at any time, on any device. ...

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In The Know|News|Oct 24, 2012

Feeshape Quick Blow Dry by KMS California

Kmscalifornia.com KMS California’s Freeshape Quick Blow Dry helps dry hair fast and provides heat protection. According to the company it speeds drying time by up to 50 percent, reducing friction and protecting hair from heat while ...

In The Know|News|Oct 24, 2012

Halo by CHI

Farouk.com Halo by CHI Induction Roller Set uses induction technology to progressively heat each roller from its ceramic –infused stainless steel core to its soft outer Velcro casing, minimizing damage to the hair, ensuring maximum hold. ...

In The Know|News|Oct 24, 2012

1 & 1 MyWebsite

1and1.com 1&1 My Website is an easy-to-use website application for specialty businesses. Industry-specific content allows salons to customize text and images and features photo galleries and social media to help boost interest. One domain, ...

In The Know|News|Oct 24, 2012

Aveda Pure Abundance Style Prep

aveda.com Aveda’s Pure Abundance Style-Prep formula is 95 percent naturally-derived and infuses hair with weightless volume. Light conditioners help detangle to prevent breakage. Refresh volume on non-shampoo days—the fine micro-mist ...

In The Know|News|Oct 24, 2012

Creative Streak by Eufora

Eufora.net Eufora’s Creative Streak provides temporary vibrant color that sprays on and shampoos out for a color statement without the commitment. Use Creative Streak to color, streak or stencil designs. Sprays come in three vibrant ...

In The Know|News|Oct 19, 2012

Summit Salon's Business Essentials

Summit Salon's Business Center (SSBC) has assembled a group of experts to discuss the keys to maintaining growth and profit in today's economy. Get invaluable insight into the foundational principles to growing a scucessful salon. Featuring 12 ...

In The Know|News|Oct 19, 2012

Sure Tint Technologies

Sure Tint Technologies offers business-minded salons compete color room control to more efficiently and profitably run their hair color business. The system reduces hair color waste, increases formulation accuracy, provides color room data and ...

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In The Know|News|Oct 19, 2012

Salon Iris Software

Salon Iris software features mobile applications for the major mobile devices: iPhone and iPad, Android, Nook Color and Tablet, Kindle Fire, and the BlackBerry PayBook. The mobile apps give users control over business from anywhere; add and view ...

In The Know|News|Oct 18, 2012

BCA: Keratherapy's Special Promotion

Keratherapy.com Keratherapy dedicated its home page with a special promotion for the month of October. Keratherapy will donate 50 percent of proceeds from the sale of their Breast Cancer Awarness kit in October to Breast Cancer ...

In The Know|News|Oct 3, 2012

BCA: 1 Night Highlights in Haute Pink

alternahaircare.com Alterna's 1 Night Highlights in Haute Pink is a temporary, mineral-based hair color suspended in a unique mousse formula. Users can easily create the latest looks in color highlighting like ombré, tie-dye and chunky ...

In The Know|News|Oct 3, 2012

BCA Surface for Breast Cancer Awareness Month

surfacehair.com Surface is supporting Breast Cancer Awareness Month by donating $1 to the Lisa Rendall Foundation for every pink product sold. Lisa Rendall was a local radio personality who lived with Stage 4 metastatic Breast Cancer for over 10 ...

In The Know|News|Oct 3, 2012

BCA: Pink of Hearts by OPI

opi.com   OPI has launched its sixth annual limited-edition Pink of Hearts promotion, featuring the classic pale pink shade "I Think in Pink" and the new sparkle-packed hue "You Glitter Be Good to Me." This duo pack is ...

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