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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Oct 24, 2012

1 & 1 MyWebsite

1and1.com 1&1 My Website is an easy-to-use website application for specialty businesses. Industry-specific content allows salons to customize text and images and features photo galleries and social media to help boost interest. One domain, ...

In The Know|News|Oct 24, 2012

Aveda Pure Abundance Style Prep

aveda.com Aveda’s Pure Abundance Style-Prep formula is 95 percent naturally-derived and infuses hair with weightless volume. Light conditioners help detangle to prevent breakage. Refresh volume on non-shampoo days—the fine micro-mist ...

In The Know|News|Oct 24, 2012

Creative Streak by Eufora

Eufora.net Eufora’s Creative Streak provides temporary vibrant color that sprays on and shampoos out for a color statement without the commitment. Use Creative Streak to color, streak or stencil designs. Sprays come in three vibrant ...

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In The Know|News|Oct 19, 2012

Summit Salon's Business Essentials

Summit Salon's Business Center (SSBC) has assembled a group of experts to discuss the keys to maintaining growth and profit in today's economy. Get invaluable insight into the foundational principles to growing a scucessful salon. Featuring 12 ...

In The Know|News|Oct 19, 2012

Sure Tint Technologies

Sure Tint Technologies offers business-minded salons compete color room control to more efficiently and profitably run their hair color business. The system reduces hair color waste, increases formulation accuracy, provides color room data and ...

In The Know|News|Oct 19, 2012

Salon Iris Software

Salon Iris software features mobile applications for the major mobile devices: iPhone and iPad, Android, Nook Color and Tablet, Kindle Fire, and the BlackBerry PayBook. The mobile apps give users control over business from anywhere; add and view ...

In The Know|News|Oct 18, 2012

BCA: Keratherapy's Special Promotion

Keratherapy.com Keratherapy dedicated its home page with a special promotion for the month of October. Keratherapy will donate 50 percent of proceeds from the sale of their Breast Cancer Awarness kit in October to Breast Cancer ...

In The Know|News|Oct 3, 2012

BCA: 1 Night Highlights in Haute Pink

alternahaircare.com Alterna's 1 Night Highlights in Haute Pink is a temporary, mineral-based hair color suspended in a unique mousse formula. Users can easily create the latest looks in color highlighting like ombré, tie-dye and chunky ...

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In The Know|News|Oct 3, 2012

BCA Surface for Breast Cancer Awareness Month

surfacehair.com Surface is supporting Breast Cancer Awareness Month by donating $1 to the Lisa Rendall Foundation for every pink product sold. Lisa Rendall was a local radio personality who lived with Stage 4 metastatic Breast Cancer for over 10 ...

In The Know|News|Oct 3, 2012

BCA: Pink of Hearts by OPI

opi.com   OPI has launched its sixth annual limited-edition Pink of Hearts promotion, featuring the classic pale pink shade "I Think in Pink" and the new sparkle-packed hue "You Glitter Be Good to Me." This duo pack is ...

In The Know|News|Oct 3, 2012

BCA: Kenra Platinum Hot Spray

kenra.com Kenra Platinum Hot Spray is formulated to prevent thermal damage and permits a clean release from styling tools. Hot Spray features extracts of lavender, rosemary botanical blend that provide radiance and shine. Cyclomethicone and ...

In The Know|News|Oct 3, 2012

BCA: John Amico's Pink ComeBack Shampoo

johnamico.com ComeBack Shampoo from John Amico is a therapeutic scalp and follicle rebuilder for thinning hair. It helps restore hair by keeping the scalp fully clean and sebum free. This shampoo extracts the sebum from the sebaceous sac which ...

In The Know|News|Oct 3, 2012

BCA: Pink Spray & Play by Sexy Hair

sexyhair.com Spray & Play is a flexible, working hairspray that provides volume, lift and shine. It features an anti-humidity formula which delivers medium hold and is great for everyday use. Ideal for all hair types. 5 percent of net ...

In The Know|News|Oct 3, 2012

BCA: Joimist Firm Duo Gift Set

joico.com Joico’s Joimist Firm Duo gift set supports Beauty for a Cure, the brand’s initiative to spread awareness of Breast Cancer. This finishing spray provides long-lasting firm hold while protecting against humidity. The company ...

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