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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 13, 2012

New Take Home Collection by Aloxxi

Aloxxi.comThe Take Home Collection by Aloxxi includes four deluxe sample size products:  -ColourCare Hydrating Shampoo, a gentle color protecting shampoo enriched with Olive and Avocado oils, hydrolyzed keratin and silk amino acids to help ...

In The Know|News|Sep 13, 2012

Complete Lash Triple Action Lash Accelerator

CompleteLash.com The Hair Loss Control Clinic’s new Complete Lash accelerator increases the length, thickness and fullness of eyelashes and eyebrows in four to six weeks. Complete Lash has been clinically tested with ophthalmologists and ...

In The Know|News|Sep 13, 2012

NovaLash’s Lash+Doctor

novalash.com  NovaLash has introduced Lash+Doctor, a treatment that strengthens, lengthens, and conditions eyelashes and eyebrows. Lash+Doctor is enriched with peptides, natural plant extracts and multivitamins to help condition and protect ...

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In The Know|News|Sep 13, 2012

Mirabella's BRILLIANT Highlighters

mirabellabeauty.com Mirabella Beauty has introduces BRILLIANT, a line formulated to revitalize winter skin.. It is available in three shades: Shimmer Rose, Latte Swirl and Glowing Coral, each featuring pure pigments. BRILLIANT provides color ...

In The Know|News|Sep 12, 2012

Pharmagel Hand Therapè Sanitizer

pharmagel.net The new Pharmagel Hand Therapè Sanitizer is a light-textured hand treatment that intensely hydrates and repairs hands to diminish unsightly wrinkles and pigmentation, while killing  99.9 percent of bacteria. Its leading ...

In The Know|News|Sep 6, 2012

KeraStraight Titanium Iron 2.0

kerastraight.com KeraStraight Titanium Iron 2.0 with tourmaline technology has been developed with negative ionic output to smooth and lock in moisture and a digital readout for precise temperature control. Features rapid HeatRecovery for ...

In The Know|News|Sep 6, 2012

Moisture and Protein Masks by Kerastraight

kerastraight.com Moisture Mask by Kerastraight is a lightweight nutrient-rich treatment that nourishes dry, dehydrated and brittle hair. It contains Palmeira Tucuma to rehydrate without weight.   Protein Mask by Kerastraight forms a ...

In The Know|News|Sep 6, 2012

Goody Softies Collection

goody.com Goody has announced Softies, a no-clip, easy stick-on hair accessory that allows your clients to style their hair all on their own. It is designed from 100 percent soft and flexible material and it is free of snaps and clips. The ...

In The Know|News|Sep 6, 2012

Dorey AromaTherapy Product Line

doreyaromatherapy.com Dorey AromaTherapy has created a comprehensive line of body care, skin care and home care products using the European apothecary tradition. All are hand-crafted using organic or wild-derived essential oils, base oils and ...

In The Know|News|Sep 5, 2012

Fold Freak and Fold Freak Mini

foil-it.com Framar International's two new dispensers, the Fold Freak and the Fold Freak mini work exclusively with Foil It large rolls and 1 lb rolls and not only allow the colorist to pull out whatever length of foil he/she desires, but the ...

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In The Know|News|Sep 5, 2012

The Ruby Collection

spornette.com Spornette International’s new brush line, The Ruby Collection, is a group of brushes that embrace Asian culture with gorgeous colors, motifs, and a message on the back that means "beautiful". The tourmaline ...

In The Know|News|Sep 5, 2012

SalonBooker's Wait List

salonbooker.com SalonBooker has updated their Wait List feature with a focus on easily managing daily walk-in appointments alongside scheduled ones. Receptionists can easily add clients to that day’s wait list, enable automatic ...

In The Know|News|Aug 14, 2012

New Star Struck Collection

gloprofessional.com Named after Hollywood’s leading ladies, the new Star Struck Collection features six glossy hues, from sparkly deep purple to an understated neutral beige. ...

In The Know|News|Aug 14, 2012

Majestic Jungle Collection

gloprofessional.com GloMinerals Majestic Jungle Collection offers all-new eight well palettes with limited edition high-pigment shades; precise micro eyeliner in black and charcoal; cream color for cheeks;   Brazilian Bronze for lips and a ...

In The Know|News|Aug 14, 2012

WildBloom Eye Shadow Trio

gloprofessional.com.   GloProfessional's limited edition WildBloom Eye Shadow Trio is formulated with glo·minerals exclusive blend of antioxidants, including vitamins A, C, E and green tea extract.GloProfessional will donate a percentage ...

In The Know|News|Aug 14, 2012

Anti Frizz Serum by Yuko

yuko-usa.com Anti Frizz Serum by Yuko is a smoothing serum that utilizes a unique blend of natural plant oils to restore shine while sealing moisture into the hair for easy frizz ...

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