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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 25, 2012

Kenra Platinum Dry Shampoo

kenra.com Description: Revives and refreshes hair. Rice starch absorbs excess oil and impurities that can weigh down hair. Helps extend hair color and blow outs. Fresh mango melon fragrance eliminates odors. Benefits: Works double duty as a ...

In The Know|News|Sep 25, 2012

GKHair Dry Shampoo

gkhair.com Description: Aerosol gently cleanses the scalp. Soaks up excess oils, tames frizz and fly-a-ways, while leaving a freshly washed look. Benefits: Contains Juvexin, natural plant starch, natural grain starch, and fruit seed extract. ...

In The Know|News|Sep 25, 2012

Eufora Touch Up Dry Shampoo

eufora.net Description: Revives flat, lifeless hair; absorbs oil and resists moisture, which creates voluminous texture. Benefits: Available in clear, light and dark tinted shades. Rich in vitamins A, B6, C, D, E and K, which improve moisture ...

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In The Know|News|Sep 19, 2012

Salon Iris’s Predesigned Gift Cards

SalonIris.com   Salon Iris software offers predesigned gift cards just in time for the holidays. Predesigned gift cards can be selected from a variety of premade options styled after holiday and traditional gift card designs, giving salons ...

In The Know|News|Sep 19, 2012

2012 Holiday Gift Sets by Pureology

pureology.com Pureology is offering two gift sets for the 2012 Holiday season: A Touch of Glamour and A Touch of Luxe. A Touch of Glamour features Perfect 4 Platinum Shampoo (1.7 oz. petite), Conditioner (1.7 oz. petite) and Radiance Amplifier ...

In The Know|News|Sep 19, 2012

The Wet Brush Holiday Edition

mywetbrush.com The Wet Brush Holiday Edition features a bonus holiday-themed Diva Tweezer. The bonus Diva Tweezer is made with surgical grade steel and each tweezer is precisely aligned to grab even the tiniest hairs. Wet Brushes feature ...

In The Know|News|Sep 19, 2012

New Bump Care by Andis

andis.com Andis' Bump Care in .5-oz size makes it easier to help heal razor bumps and prevents new ones from forming. The formula reduces inflammation caused by razor burn and helps prevent the formation of infected follicles and ingrown hairs, ...

In The Know|News|Sep 19, 2012

The MNO Mesh Bag by Macadamia

macadamiahair.com The MNO Mesh Bag by Macadamia Natural Oil contains everything needed to deeply repair hair: 10 ounces of Rejuvenating Shampoo, 2 ounces of Healing Oil Spray, and 3.3 ounces of Deep Repair Masque.    All MNO products ...

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In The Know|News|Sep 19, 2012

Dennis Bernards' Holding Sprays

dennisbernard.com Dennis Bernard and the smart SOLUTIONS line covered the Holidays with a choice of three sprays: FHS, HIS and MHS.   FHS, Flexible Holding Spray is a variable hold spray, great for those who like a lighter feel to the ...

In The Know|News|Sep 13, 2012

BioIonic's Blow Out Bag

bioionic.com Holiday Bio Blow Out Bag by BioIonic contains the tools a salon needs to give clients their choice of blow out styles like Hollywood, South Beach, 90210, Broadway and many more. Included in the bag are three large styling barrels, ...

In The Know|News|Sep 13, 2012

New Take Home Collection by Aloxxi

Aloxxi.comThe Take Home Collection by Aloxxi includes four deluxe sample size products:  -ColourCare Hydrating Shampoo, a gentle color protecting shampoo enriched with Olive and Avocado oils, hydrolyzed keratin and silk amino acids to help ...

In The Know|News|Sep 13, 2012

Complete Lash Triple Action Lash Accelerator

CompleteLash.com The Hair Loss Control Clinic’s new Complete Lash accelerator increases the length, thickness and fullness of eyelashes and eyebrows in four to six weeks. Complete Lash has been clinically tested with ophthalmologists and ...

In The Know|News|Sep 13, 2012

NovaLash’s Lash+Doctor

novalash.com  NovaLash has introduced Lash+Doctor, a treatment that strengthens, lengthens, and conditions eyelashes and eyebrows. Lash+Doctor is enriched with peptides, natural plant extracts and multivitamins to help condition and protect ...

In The Know|News|Sep 13, 2012

Mirabella's BRILLIANT Highlighters

mirabellabeauty.com Mirabella Beauty has introduces BRILLIANT, a line formulated to revitalize winter skin.. It is available in three shades: Shimmer Rose, Latte Swirl and Glowing Coral, each featuring pure pigments. BRILLIANT provides color ...

In The Know|News|Sep 12, 2012

Pharmagel Hand Therapè Sanitizer

pharmagel.net The new Pharmagel Hand Therapè Sanitizer is a light-textured hand treatment that intensely hydrates and repairs hands to diminish unsightly wrinkles and pigmentation, while killing  99.9 percent of bacteria. Its leading ...

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