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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 6, 2012

KeraStraight Titanium Iron 2.0

kerastraight.com KeraStraight Titanium Iron 2.0 with tourmaline technology has been developed with negative ionic output to smooth and lock in moisture and a digital readout for precise temperature control. Features rapid HeatRecovery for ...

In The Know|News|Sep 6, 2012

Moisture and Protein Masks by Kerastraight

kerastraight.com Moisture Mask by Kerastraight is a lightweight nutrient-rich treatment that nourishes dry, dehydrated and brittle hair. It contains Palmeira Tucuma to rehydrate without weight.   Protein Mask by Kerastraight forms a ...

In The Know|News|Sep 6, 2012

Goody Softies Collection

goody.com Goody has announced Softies, a no-clip, easy stick-on hair accessory that allows your clients to style their hair all on their own. It is designed from 100 percent soft and flexible material and it is free of snaps and clips. The ...

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In The Know|News|Sep 6, 2012

Dorey AromaTherapy Product Line

doreyaromatherapy.com Dorey AromaTherapy has created a comprehensive line of body care, skin care and home care products using the European apothecary tradition. All are hand-crafted using organic or wild-derived essential oils, base oils and ...

In The Know|News|Sep 5, 2012

Fold Freak and Fold Freak Mini

foil-it.com Framar International's two new dispensers, the Fold Freak and the Fold Freak mini work exclusively with Foil It large rolls and 1 lb rolls and not only allow the colorist to pull out whatever length of foil he/she desires, but the ...

In The Know|News|Sep 5, 2012

The Ruby Collection

spornette.com Spornette International’s new brush line, The Ruby Collection, is a group of brushes that embrace Asian culture with gorgeous colors, motifs, and a message on the back that means "beautiful". The tourmaline ...

In The Know|News|Sep 5, 2012

SalonBooker's Wait List

salonbooker.com SalonBooker has updated their Wait List feature with a focus on easily managing daily walk-in appointments alongside scheduled ones. Receptionists can easily add clients to that day’s wait list, enable automatic ...

In The Know|News|Aug 14, 2012

New Star Struck Collection

gloprofessional.com Named after Hollywood’s leading ladies, the new Star Struck Collection features six glossy hues, from sparkly deep purple to an understated neutral beige. ...

In The Know|News|Aug 14, 2012

Majestic Jungle Collection

gloprofessional.com GloMinerals Majestic Jungle Collection offers all-new eight well palettes with limited edition high-pigment shades; precise micro eyeliner in black and charcoal; cream color for cheeks;   Brazilian Bronze for lips and a ...

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In The Know|News|Aug 14, 2012

WildBloom Eye Shadow Trio

gloprofessional.com.   GloProfessional's limited edition WildBloom Eye Shadow Trio is formulated with glo·minerals exclusive blend of antioxidants, including vitamins A, C, E and green tea extract.GloProfessional will donate a percentage ...

In The Know|News|Aug 14, 2012

Anti Frizz Serum by Yuko

yuko-usa.com Anti Frizz Serum by Yuko is a smoothing serum that utilizes a unique blend of natural plant oils to restore shine while sealing moisture into the hair for easy frizz ...

In The Know|News|Aug 14, 2012

Turbo IONIC Salon Dryer

hottools.com  Helen of Troy's Galaxy Turbo IONIC salon dryer has an orbiting handle to adjust airflow direction without wrist strain. It is newly designed and engineered with a lightweight motor for quiet operation and maximum ...

In The Know|News|Aug 14, 2012

BaBylissPRO J1 Professional Clipper

babylissus.com BaBylissPRO J1 Professional Clipper has a cryogenic ceramic cutter for cooler running and a powerful and quiet DC motor. It charges in one hour and it stays sharper longer than standard steel blades. ...

In The Know|News|Aug 13, 2012

Envix Premium Line 20-in-1 Hair Masque

braziliansupplements.com   Envix Premium Line 20-in-1 Hair Masque is a nutrient-rich concentrated formula that provides visible results in as little as three minutes. The patented formula combines 20 essential proteins, amino acids, ...

In The Know|News|Aug 13, 2012

Overnight Soothing Gel by Murad

murad.com Murad's Overnight Soothing Gel contains an antioxidant-rich formula that soothes red, irritated skin on contact and works overnight to help reduce skin tenderness and irritation while improving the appearance of redness caused by acne. ...

In The Know|News|Aug 9, 2012

Pharmagel Hydra Cleanse

pharmagel.net Pharmagel International will be raising funds for the Mayo Clinic Cancer Center through an ongoing fundraising program linked to sales of its Hydra Cleansefacial cleanser. The company will be donating 5 percent from the sale of ...

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