MENU
SEARCH
Contributor
A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
When actress Jessica Stroup moved from horror flicks (Prom Night, The Hills Have Eyes) to the CW’s 90210, she needed a more sophisticated style for her role as Erin Silver. To the rescue: Joico Celebrity Colorist George Papanikolas, who works at Andy LeCompte Salon in West Hollywood. Here’s how he transformed her natural Level-6 tresses.
Most salon owners use tiered-pricing to accommodate beginners and allow clients with budget issues to stay in the salon. Is there a way to move clients up the color-pricing tier? At Wavelengths in Santa Fe, New Mexico, co-owner George Menzor says his tiers break at one to five years (associate), five to 10 years (director) and 10 plus years (creative director), so career-established clients naturally prefer more experienced colorists. He also interviews callers and firmly “places” them, based on their needs.
Process is written and compiled by Victoria Wurdinger. Color customization’s cool—why not add local influences, too? Ryan and DeAnnalyn Teal, educators and owners of Teal Salon in Portland, Oregon, transformed a natural Level 6 with Level-8 grown-out highlights by taking inspiration from their surrounding Oregon woods. Ryan carved out the strong shape, then DeAnnalyn added wood-inspired tonality in the interior.
One of those stylists who, as a child, styled his sister’s Barbie dolls, Morris was recognized as Editorial Stylist of the Year by the North American Hairstyling Awards (NAHA) in 2005; in 2010, he was third runner-up on Bravo’s Shear Genius 3. He’s also had his work appear in Allure and Elle magazines. The foundation that boosted his artistry before beauty school, he says, was learning proportion and structure from metal sculpting and extending his vision doing make-up: “The face is a 3D canvas that you contour and highlight.”
For Antoinette Beenders, love is work and work is art. The spirited Brit shares her passion for hair and education.
Ruth Roche’s tryout for a prestigious artistic team years ago jump started a career filled with awards, celebrity clients and salon ownership.
Sometimes gray-coverage clients end up using drugstore color wands because stray grays, particularly at the hairline, can show up weeks before it’s retouch time. Time to boost your application art, says John Simpson.
In last week's Salon Success, we talked to Eric Moon, a stylist and educator who's using Twitter and Facebook to book fill last-minute appointments and get referrals. Here are some other innovative ways people in the industry are using social networking sites.
Colorist Scott Montgomery (ABCH) says clients looking to extend visits or highlight a focal-point love “framing,” in which fewer than six foils are placed around the face.
Charles Frank (All-Nutrient) and Raoul Perfitt (Herb UK Ltd) explain.
Cutting fixed expenses is the fastest way to keep more on every dollar. At Paul Brown Salons and Spas throughout Hawaii, Brown says the need for all-day air conditioning is equal to the need for heat during a Minneapolis January.
Analyst Cyrus Bulsara helps us to understand the status of the entire industry, including pockets of potential growth.
Prom is the first time many women wear an updo. The key to boosting bookings, says Amanda Hair, co-owner of three Bob Steele Salons in the Atlanta area, is to build skills and keep current.
Maggie Fink, co-owner of Green With Envy Organic Hair Studio in Scottsdale, Arizona, didn’t let a little economic stumble stop her from opening this January.
This emerging category has people talking. Salons, manufacturers, clients, consumer press and bloggers are all abuzz: “Where are the opportunities? What are the concerns?”
Does your desk generate money, or do you view it as pure expense? At Robert Jeffrey Salon in Chicago, owner Robert LaMorte applied a two-pronged approach to profitizing his desk.
