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SEARCHMost salon owners use tiered-pricing to accommodate beginners and allow clients with budget issues to stay in the salon. Is there a way to move clients up the color-pricing tier? At Wavelengths in Santa Fe, New Mexico, co-owner George Menzor says his tiers break at one to five years (associate), five to 10 years (director) and 10 plus years (creative director), so career-established clients naturally prefer more experienced colorists. He also interviews callers and firmly “places” them, based on their needs.
Most salon owners use tiered-pricing to
accommodate beginners and allow clients with
budget issues to stay in the salon. Is there a
way to move clients up the color-pricing tier?
At Wavelengths in Santa Fe, New Mexico,
co-owner George Menzor says his tiers break
at one to five years (associate), five to 10 years
(director) and 10 plus years (creative director),
so career-established clients naturally prefer
more experienced colorists. He also interviews
callers and firmly "places" them, based on
their needs.
Kim Hubbard
"When existing clients move up, it's because
they overheard a more experienced colorist
discussing what they are going to do and why,"
he adds. Or-they upgraded their own careers.
Kim Hubbard, owner of The Color Experience
in Vero Beach, Florida, says her tiered
pricing works best for growing her team.
"Clients will move up because they feel
comfortable enough to try a new person if they
can't get the appointment they want with a
lower-priced stylist," she says.
In tough times, as lower-priced stylists get
busy, time-pressed clients move up the tier-
time is their money.
"When callers have corrective
issues or say they
have been to three other
salons, they also get
placed higher up the
tier," adds Hubbard.
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