Beth Minardi on 'Getting Clientele'
Question: The recession has hit my clientele in my middle-income-area salon, hard. I’ve been trying different inexpensive marketing ideas, such as networking at expos/ conventions, putting up flyers in apartment complexes...
Beth Minardi on 'Chemotherapy Concerns'
Question: My client is undergoing chemotherapy for breast cancer. Should I hesitate to perform color services during her treatment? Or is it one of those situations that we won't know until we find out?
Games Women Play
The best-selling “casual” online game is “Sally’s Salon.” Client satisfaction is key to winning—so is location-hopping and mullet-snipping. So how close to truth is it, and why should it matter?
Using Safe Chemical Combinations
Speed primer gets you ready for chemical work of all kinds.
Anthony Mascolo's Fall Fantasy
TIGI’s Anthony Mascolo and his team of hair stylists, make-up artists, fashion stylists and photographers create images that inspire, astound, delight and demand attention.
Damien Carney's 'Haute Heads'
Damien Carney of Joico molded a combination of each model’s hair and human hair pieces against the natural head shape to create these looks from his “Haute Heads” collection.
Maximum Exposure
The photos have been snapped, edited, ooh-ed and ahh-ed over. Now what? Knowing how to market the images from your photo shoot is just as important as what the lens captures.
Camera Ready
Producing your own photo shoot to showcase your work can be daunting at first, but with the right prep work, the results can provide just the exposure you’re looking for.
Fall Color Trends
Hair color isn’t the only place where trends rule the season. Check out these color trends from other industries and get inspired!
Know Your Numbers
The economy may be slumping, but consumers are still buying hair care products and coming in for services. Check out these charts to boost business in your salon.
Eufora’s New Photo Shoot
What really goes on at a manufacturer’s photo shoot? MODERN’s Alicia Marantz Liotta got an exclusive behind-the-scenes view.
Texture Looks to Technology for Growth
The future of texture services lies in new technologies that solves color/texture compatibility issues.
Conceiving a Collection the OPI Way
MODERN’s Alicia Marantz Liotta spent the day with OPI’s Executive Vice President and Artistic Director Suzi Weiss-Fischmann to find out the secrets to collection creation.
Calling All Men
Marketing to males is a changing business. Is your salon up-to-date on trends for men?
Beth Minardi on 'Home Color Disaster'
Q: A client did an at-home “color wash” on top of her highlighted hair. The color grabbed at the midlengths and ends leaving them much deeper and darker. How should I fix it?
Bennie Pollard's Responsible Style Collection
Pollard’s philosophy of refined style and customized classics extends to his male clients with the launch his Responsible Style collection.
Trends for Him
Fashion week isn’t just for the ladies. MODERN captured shots of innovative styles for men as well.