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Career|Articles|Aug 3, 2016

Secrets to a Great Clientele

When I returned to working behind the chair a year ago, I set a goal to really understand who my client is, what they want, the time they spend on their hair, and what makes them happy and feel beautiful. Overshadowing this goal, like a tent in ...

Style|Articles|Aug 3, 2016

Winning at Losing

The approach to marketing and retailing products and services geared towards clients concerned about hair loss involves more listening and learning than showing and telling.

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Career|Articles|Aug 1, 2016

Game Changers 2016: Meet Shelley Gregory

We can remember when @shelleygregoryhair had only a handful of Instagram followers—we were early followers of the Las Vegas-based colorist/stylist because her hair creations were always so beautiful. But everything changed in November 2015 when Shelley, inspired by a fellow Instagrammer, posted the progress shots of her “candy unicorn” haircolor creation, formulated with Pravana Pastels, and, of course, the glorious “after.”

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