
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
If you follow hair pages on Instagram, chances are you’ve seen Farrukh Shamuratov’s work on the explore page under “Videos you might like.” While his hometown is in Russia, Shamuratov recently moved to Los Angeles and ...

If you follow hair pages on Instagram, chances are you’ve seen Farrukh Shamuratov’s work on the explore page under “Videos you might like.” While his hometown is in Russia, Shamuratov recently moved to Los Angeles and spends more time living out of a suitcase than anything—teaching master classes in Germany, Italy, France, Litvia, Spain, Russia, Dubai, Turkey, Tunisia, Ukraine, Belorussia, Kazakstan, Uzbekistan and Mexico City, hosting up to 700 students at a time all hungry to learn from the updo master himself.
Both his mother and father are hairdressers, so he got his start in the industry at home. Then, he went to Nevskiy Berega in St. Petersburg, Russia, for formal hairdressing education. “The biggest ‘schooling’ for me is participating in competitions,” he says. “I took part in more than 100 championships, competitions and contests,” earning first place in many including a first place in OMC Europe championship in 2010.”

Name: Farrukh Shamuratov
Location: Los Angeles, Italy, Dubai, Moscow
Follow me:@Fshairdo
Instagram: 368k followers
Best known for: hairstyling and updos
Favorite app: iMovie
Best tip for getting the best results on a post: “Be happy on videos and photos. Also I like to send direct messages to people I want to repost my content.”
Favorite hashtags to explore: “Famous beauty bloggers like #hudobeauty #vegasnay.”
Passion other than beauty: “I like art, playing piano, singing—I love Sam Smith—I make my own music, paint, makeup and extreme sports like free jumping and surfing.”How social media changed your life: “Now more people know me and invite me to teach seminars all over the world. We’re looking to host big hair events in ow London, Tokyo and Brazil.”
Favorite products: “I can't live without a massage brush. It won’t break the hair, is soft and doesn’t scratch the scalp. But I'm working on my own tools and products which will be very helpful and modern.”

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic

Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.

Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips

Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.

Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty