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Career|Articles|Dec 20, 2015

FORMULA: Winter Ice

Aimee Jörliden (@hdresseronfire and @aimeeblondie)  of Helsingborg, Sweden, wowed us with this amazing photo she posted on her Instagram page. Once we reposted, many of you (not surprisingly) asked for the formula. We tracked down Jörliden ...

Career|Articles|Dec 20, 2015

Going For Spectacular!

“At the end of the year we like to help transition our guest’s color into something spectacular for the New Year," says Rosa Hawkins (@dirosahaircare, @rosahawkinsgoldwell) owner of DiRosa Haricare (Franklin Square, NY). ...

Career|Articles|Dec 19, 2015

FORMULA: Pale Cotton Candy Pink

Shelley Gregory (@ShelleyGregoryHair) of Atelier By Square Salon, Las Vegas, Nevada, caused quite a stir with this gorgeous cotton candy pink finish. Here she shares the formula:-Start with high lifted hair (L'Oreal Professionnel Lightener ...

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Career|Articles|Dec 17, 2015

FORMULA: Rooty Icy, Lavender

Brittnie Garcia (@makeupbyfrances) of CA Looks, Visalia, CA, invited us to regram this amazing color on our Instagram page and YOU responded! Within 5 days you "loved" it almost 12,000 times and many of the more than 400 comments asked ...

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