Career
What will be the Hot Salon Trend in 2011?
We ask the MODERN SALON Jan 2011 contributors: "What do you think will be the hot salon trend in 2011?"
5 Questions for Jacquelyn Sasso
Jacquelyn Sasso, a member of Panico Salon and Spa in Caldwell, New Jersey, for four years, is an emerging new professional in the beauty industry. Her work in hair and make-up has been featured nationally on The Maury Povich Show, at the Vera Wang Bridal Show, and recently at New Jersey Fashion Week.
Station Break: Uptown Chic
Rodney Cutler’s name has become synonymous with fashion and beauty. The celebrity stylist and runway veteran is also the owner of three Cutler salons—two in New York City and one in Miami. “I work Tuesday, Thursday and Saturday on my uptown clientele at 57th Street and Wednesdays and Fridays on my Soho clientele,” says Cutler. “I also make regular trips to Miami to work at our Cutler South Beach salon.” Here, we explore Cutler’s 57th Street flagship location.
Choose Beauty: Kelly Cardenas
Kelly Cardenas is a happy, positive guy. A really happy, positive guy. And why not? He has a great family, two namesake salons (Chicago and Las Vegas), an advanced academy and a great career. But don’t think: “big shot.” His mind is on turning his employees into millionaires and creating an incredible client experience.
Modern Proview: Spotlight on Service
January is a time for a fresh start! Everything from adding new marketing programs, renovations and product lines can boost profitability and grow your business in 2011. We asked MODERN SALON’S Proview Panel, if they are adding any new services this year. Here’s what they said:
90210 Color
When actress Jessica Stroup moved from horror flicks (Prom Night, The Hills Have Eyes) to the CW’s 90210, she needed a more sophisticated style for her role as Erin Silver. To the rescue: Joico Celebrity Colorist George Papanikolas, who works at Andy LeCompte Salon in West Hollywood. Here’s how he transformed her natural Level-6 tresses.
Two Views: Working the Tiers
Most salon owners use tiered-pricing to accommodate beginners and allow clients with budget issues to stay in the salon. Is there a way to move clients up the color-pricing tier? At Wavelengths in Santa Fe, New Mexico, co-owner George Menzor says his tiers break at one to five years (associate), five to 10 years (director) and 10 plus years (creative director), so career-established clients naturally prefer more experienced colorists. He also interviews callers and firmly “places” them, based on their needs.
Teal Salon's Color Customization
Process is written and compiled by Victoria Wurdinger. Color customization’s cool—why not add local influences, too? Ryan and DeAnnalyn Teal, educators and owners of Teal Salon in Portland, Oregon, transformed a natural Level 6 with Level-8 grown-out highlights by taking inspiration from their surrounding Oregon woods. Ryan carved out the strong shape, then DeAnnalyn added wood-inspired tonality in the interior.
Golden Globe Glow
Make-up took center stage at the Golden Globe Awards Sunday evening. As we beauty pros know, you can dress a star in the finest finery, but if your face isn’t beat, you may as well stay home.
Book Signing with Tabatha at ISSE
Star of hit Bravo show, “Tabatha’s Salon Takeover,” Tabatha Coffey will be signing her new book called: It’s Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty and greeting fans at ISSE Long Beach.
MSTV: The First Episode of 2011!
Hopefully you didn’t miss the first Modern Salon TV episode of 2011! The episode, which aired January 10th, kicked off with a tour by MSTV Reporter Melissa Hill of the good, the bad, and the ugly celebrity looks of 2010. Later in the episode, MSTV takes you behind the scenes of the styles Master Stylist Tippi Shorter created for Couture Bridal Designer Claire Pettibone's fashion show during New York Bridal Week.
Curly Girl Handbook
The new Curly Girl, The Handbook is ready for release. Author Lorraine Massey (with Michele Bender) offers advice and tips to the 65 percent of all women sporting or hiding their curly or wavy hair.
Bridal Brows
Want to make your bridal business at your salon more profitable? Add brow shaping to the mix with Brow Bar in a Box from Boom Boom, owner of Boom Boom Brow Bar in New York.
Make-up Advice
I often get asked by aspiring make-up artists for that one piece of information that will not only help their careers, but make them better artists. —David Maderich
INSPIRATION BOARD: Dean Banowetz
As a full-time celebrity hair stylist, Dean Banowetz has climbed the latter to hairdresser stardom through his proven cut and styling skills throughout his career. MODERN asked him what inspires him in his career. See what he said!
Q&A: Client Loyalty
What is the best way to retain clients? Get tips from Stacey Dabney Ramirez, Michael Crispel, and Lisa Chiccine.
Red 'Give From the Heart' VaporIron
The American Heart Association has declared February as Heart Month, and in support, Joico has created a special red version of its K-PAK ReconstRx VaporIron.