
Career
Know Your Numbers
The economy may be slumping, but consumers are still buying hair care products and coming in for services. Check out these charts to boost business in your salon.
Eufora’s New Photo Shoot
What really goes on at a manufacturer’s photo shoot? MODERN’s Alicia Marantz Liotta got an exclusive behind-the-scenes view.
Texture Looks to Technology for Growth
The future of texture services lies in new technologies that solves color/texture compatibility issues.
Conceiving a Collection the OPI Way
MODERN’s Alicia Marantz Liotta spent the day with OPI’s Executive Vice President and Artistic Director Suzi Weiss-Fischmann to find out the secrets to collection creation.
Calling All Men
Marketing to males is a changing business. Is your salon up-to-date on trends for men?
Beth Minardi on 'Home Color Disaster'
Q: A client did an at-home “color wash” on top of her highlighted hair. The color grabbed at the midlengths and ends leaving them much deeper and darker. How should I fix it?
Bennie Pollard's Responsible Style Collection
Pollard’s philosophy of refined style and customized classics extends to his male clients with the launch his Responsible Style collection.
Trends for Him
Fashion week isn’t just for the ladies. MODERN captured shots of innovative styles for men as well.
Join Me Online
Blogger Rosanne Ullman brings her online insight to the page.
Beth Minardi on Blending Correctly
Q. My client is at the age where she’s looking to change from her long, single-process brown hair to a highlighted look with layers. She likes the “silver” look she’s seen on women her age.
Beth Minardi on Repairing Damage
Q. A new client came in with overprocessed hair from a perm that had also been highlighted to canary yellow all over. The hair feels like mush.
Beth Minardi on Going Natural
Q. We’ve been coloring my client’s 80-percent gray hair, but now she wants to go back to natural. She has about an inch of gray new growth, and the rest is Level 5.
The Right Red Makeover
Younger women are apt to try home color and have their friends help with highlights. Once they see the results, especially with reds, you get to show them the power of professional color.
Clairol Professional's Going Red
Clairol Professional enlisted a cadre of top colorists to fight women’s heart disease with knockout reds.
Chemistry Know-How Matters
To count the ways, we talked to Cassandra Celestin, who holds a cosmetology license and a master’s degree in cosmetic chemistry.
Summer Blockbusters
Beat the summertime slump and try something new to pack the house.
Ask the Experts: How Should I Budget for Staff Education?
Budgeting for education “begins with a long-term commitment to becoming the best you can be,” says Thia Spearing, director of technical development at Matrix.




