Career
Beth Minardi on 'Salt-and-Pepper Hair'
A client with salt-and-pepper hair wanted to have more “pepper” put back in without any warmth. The client used to color her hair, but stopped five years ago.
(Cyber)Celeb-Powered Marketing
Salon owner and hair stylist Janine Jarman has put her marketing campaign into the hands and hair of the latest cyber celebs.
My Favorite Blonde
Jerry and Karen Gordon of J. Gordon Designs in Chicago love double-processed blonde, which allows incredible texture.
Five Ways to Create Subtle Change
Are you getting bored with certain clients who always want the same thing? Try these suggestions and get your clients on board with change!
Shifting Color Gears
Q: Our salon uses the color line everyone learned in beauty school; how can we convert painlessly?
Using Color to Enhance or Detract from Facial Features
“It all starts with the consultation,” says Marco Pelusi, veteran colorist and owner of the Marco Pelusi Studio in West Hollywood, California.
Best Way to Color Textured Hair?
In her 19 years as a hairdresser, Vadre Grigsby has had the opportunity to tackle the challenge of coloring many difficult textures of hair.
Beth Minardi on 'Highlights & Lowlights'
Question: In your classes, you recommend Redken’s Shades EQ for toning highlights and L’Oréal Professionnel’s Richesse for lowlights. What’s the difference and do you have favorite shades for lowlighting?
Beth Minardi on 'Getting Clientele'
Question: The recession has hit my clientele in my middle-income-area salon, hard. I’ve been trying different inexpensive marketing ideas, such as networking at expos/ conventions, putting up flyers in apartment complexes...
Beth Minardi on 'Chemotherapy Concerns'
Question: My client is undergoing chemotherapy for breast cancer. Should I hesitate to perform color services during her treatment? Or is it one of those situations that we won't know until we find out?
Games Women Play
The best-selling “casual” online game is “Sally’s Salon.” Client satisfaction is key to winning—so is location-hopping and mullet-snipping. So how close to truth is it, and why should it matter?
Using Safe Chemical Combinations
Speed primer gets you ready for chemical work of all kinds.
Anthony Mascolo's Fall Fantasy
TIGI’s Anthony Mascolo and his team of hair stylists, make-up artists, fashion stylists and photographers create images that inspire, astound, delight and demand attention.
Damien Carney's 'Haute Heads'
Damien Carney of Joico molded a combination of each model’s hair and human hair pieces against the natural head shape to create these looks from his “Haute Heads” collection.
Maximum Exposure
The photos have been snapped, edited, ooh-ed and ahh-ed over. Now what? Knowing how to market the images from your photo shoot is just as important as what the lens captures.
Camera Ready
Producing your own photo shoot to showcase your work can be daunting at first, but with the right prep work, the results can provide just the exposure you’re looking for.
Fall Color Trends
Hair color isn’t the only place where trends rule the season. Check out these color trends from other industries and get inspired!