
Color

10 Hair Color Challenges Every Stylist Faces and How Experts Solve Them
Sponsored by Moroccanoil
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Simple Color: Saving Money and Space with Hair Color Smarts
A class at IBS New York will show how to streamline the hair colors you use to be more efficient, effective, and affordable.

HOW-TO: Ice Ice Baby! Icy Dimensional Blue Using ColorLush
Learn how to create an icy dimensional blue by by Pravana Collective Artist, Presley Poe, using Pravana 5B and Clear with blue additive.
Sponsored by Pravana

HOW-TO: Mystic Mauve Colormelt by Pravana
Metallic hair is here to stay! We have an exclusive peek at how to achieve this mauve metallic colormelt created by Pravana Collective Artist, Presley Poe.
Sponsored by Pravana

The Highlighting Strategy That Works on Everyone
Going beyond balyage and ombre finishes, Marco Pelusi brings his signature techniques to IBS New York.

Pastel Melt - DELICIOUS!
Melody and Michael Lowenstein of Ross Michaels Salon, the PRAVANA Collective hair artists behind the holographic hair movement, drew inspiration from the ever-popular Valentine’s Day sweet to create this seriously beautiful Candy Hearts-inspired look! Formula here.

Demi-Permanent Iridescent Frost Shades by Kenra Professional
These demi-permanent iridescent frost shades by Kenra Professional provide even tone deposit and reflection for added shine.

Transitioning Haircolor from Winter to Springtime Hues
The change in season can trigger a change in hair color for clients. We asked our SOLO Artist Advisory Council, a panel of industry experts who lend their voice to important topics for independent stylists their opinion on “How can solo artists—and all artists—help clients for transition color from winter to spring?”

Guido Brings Back the Banana Clip at Alexander Wang
Guido revives a '90s staple at Alexander Wang in an ode to female empowerment.

Lakme USA's In-salon K.Blonde Box
Lakme USA's in-salon k.blonde box provides you with all the tools you need for maximum artistry and creativity when working with blondes. The kit features two new bleaches: k.blonde ammonia-free bleaching cream featuring up to 7 levels of lift, and k.blonde bleaching clay, with up to 6 levels of lift.

HOW-TO: Miami Blondeshell Makeover
This smoothing how-to by GKhair Professional is designed specifically for blondes. The treatment contains a blue base which helps neutralize unwanted brassy tones and repairs hair at the same time.
Sponsored by GKhair

Are You Doing These 3 Crucial Color Consultation Steps?
GKhair Professional wants you to conduct successful color consultations every time! Here are some things you should be thinking and doing every time a client sits in your chair.
Sponsored by GKhair

GKhair Professional's Juvexin Cream Hair Color
Add life to your client's hair and repair damage with GKhair Professional's hair color cream with Juvexin and Ceramides. This 87 shades cream color line works in complete synergy with all of GKhair's Hair Taming Systems. Juvexin Cream Color assures maximum durability, brightness,100% gray coverage and shine.

HOW-TO: Ravishing Red Colormelt With A Fiery Personality
Turn up the heat next time one of your clients requests red. Here's a colormelting idea that shows you how to create a fiery redhead with a peek-a-boo lightened strand in the front of the style - you know, for more personality.
Sponsored by GKhair

Keune Presents Beyond True Beauty: Lost in Perfection
Keune’s new Beyond True Beauty program is dedicated to the extreme, the avant garde and the artistic. Beyond True Beauty is a hair art and video campaign, an awe-inspiring show and a masterclass dedicated to help stylists explore extreme, imaginative looks.

Pearl Jam: How to Achieve This Icy Ultra Violet Haircolor
Pantone's color of the year gets a unique interpretation in this pearly purple.

Colortrak's Blending Tool
Colortrak's Blending Tool was designed to reach the ideal color blend. The feathery soft bristles gently blend colors to create transitional shades while eliminating hard lines. This brush helps create multi-dimensional looks and color transitions.

TRANSFORMATION: Rainbow Curls to Aurora Borealis Galaxy Hair Color
The story for this color began with a full head of curls and a creative mix of Pulp Riot colors. After the client's hair faded and she wanted something completely new, this colorist created an uber-beautiful galaxy color.

