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From Police Officer to Makeup Artist: Putting Down the Badge to Pursue a Passion for Esthetics
“I want to merge my passions of helping people. A large part of my job is making women feel powerful, strong, independent, beautiful, and loved and I feel like makeup can give women that same feeling of confidence.”
by Anne Moratto
10 Must-See Lash Transformations
Just like face-framing highlights brighten up a face, lash extensions give clients a more youthful, healthy glow. Here are 10 must-see lash transformations from NovaLash artists.
by Mary Kaleta
CBD Skincare Brand Cannuka Rolls Out at ULTA
A five SKU skincare line for the health-conscious “canna-curious” consumer.
by Anne Moratto
Follow the Nail Artists Competing in the #OPIManiMadness Nail Art Tourney
OPI announces first bracket-style nail art tournament, #OPIManiMadness.
by Anne Moratto
Fashion and Beauty at The Blonds F/W 2019
Get the details for the fashion, hair, nails and makeup for The Blonds F/W 2019 collection presented at NYFW.
NYFW: Beauty At Veronica Beard F/W 2019
Get the details for the hair and nail look for the Veronica Beard F/W 2019 collection held during NYFW. Kevin Hughes (Moroccanoil) and Julie Kandalec (essie) give a breakdown of the finishes.
NovaLash's 2019 Lash Artist of the Year Shares Her Top 5 Tips for Lash Success
Raylene Cravens, owner of Lash by Lash studio in Oklahoma City, was just named NovaLash's 2019 Lash Artist of the Year. Here, she shares her top five tips for lash success.
by Mary Kaleta
Nail How-To: Anna Kendrick's 2019 Grammys Look By Essie
"For Anna’s Grammys look, we collaborated on a fun and whimsical manicure that mimicked the dainty feathers in her pink Ralph & Russo mini dress," says celebrity manicurist, Michelle Saunders. "The blue, pink and metallic accents made for a modern yet romantic nail art look."
Product Spotlight: NovaLash Platinum Bond High Speed adhesive
When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.
4 Valentine’s Day Lash Designs That Bring the Love
“February 14 is the perfect time to promote new business,” - NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York
Sponsored by NovaLash
Date Night Lash How-To
Here's a go-to lash design that’s tailor-made for a romantic date night.
Sponsored by NovaLash
Find Out Who the 2019 NAHA Winners Are!
The biggest night in beauty has wrapped up and the 2019 North American Hairstyling Awards winners have been announced at ISSE Long Beach in California!
Make Lashes Oil-Proof and Instantly Waterproof with NovaLash's Platinum Bond Lash Adhesive
NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.
GrandeLASH-MD
Infused with a proprietary blend of vitamins, antioxidants and amino acids, GrandeLASH-MD promotes naturally longer, thicker looking lashes in just 4-6 weeks, with full results in three months.
LeChat Nail Care Products Adds to Executive Team
LeChat has expanded their team for 2019 with two newly appointed roles, Global Sales Director and Director of Education.
by Anne Moratto
Lash Artist Queens: NovaLash Profiles Their Lash-Off Winners
As NovaLash prepares to crown their next LASHoff winner, the ultimate lashionista, we share these profiles of past winners who talk about what it takes to be a great lash artist.
Do You Speak Lash? Test Your Lash Language Skills
Take this multiple-choice quiz and test your lash extension comprehension.
Sponsored by NovaLash