Blaze, Grace, Celeste, Roxy: Wella Trend Vision's Leading Ladies
To get a better understanding of Wella Professionals' trends, and to help you learn how to compete, I attended The Trend Vision Experience, a seminar held at P&G Salon Professional’s The Studio in Woodland Hills, California, where I got up close and personal with Blaze, Grace, Celeste and Roxy. Seminar leader and educator Victoria Thurman Hall and Rochelle Evans carefully dissected each look—what her personality is, her fashion and accessories, her cosmetic palette and, of course, her hair. So, who are these leading ladies begging to be interpreted? Let's take a look.
Samuel Rocher Collection
Samuel Rocher of Lisbon, Portugal.
Robert Ham Collection
Robert Ham of Chicago, Illinois.
Avelina in Wonderland by Therese Meyer
Hair by by Therese Meyer.
Beehive Aberration
Three Chicago area hair stylists, Stephanie Pegues, Melissa Ingersoll and Mel Terhune gave the beehive a new twist.
Hair by Cindy Wiederien
Cindy Wiederien of Capella Salon.
Glam Rock/Rockabilly Trend
Glam Rock is inspired by the Pin up/Rockabilly trend from the 1950’s; an iconic time when rock ’n’ roll was born and young people stepped out with a new, bold edge. The hair is curled, rolled, polished and pinned. Below, Surface has put its own twist on classic hair styles reinventing the Pin Up/Rockabilly trend for a modern and fresh Glam Rock style.
Hair by David Harrington
David Harrington of DH Creative Eye in Los Angeles, CA.
Carnet de Voyage by Dessange Paris
Dessange Paris is the iconic salon group and artistic powerhouse that is synonymous with the classic French vision of beauty.
Summer Styles by Coiffeur en France
Coiffeur en France is a network of salons throughout France whose logo in a salon ensures its members meet the highest standards.
Butterfly Effect - Nature Inspired
For the International Color Zoom Creative Team, the extraordinary beauty of nature fascinated and inspired the colors and styles displayed in the Color Zoom ’12 FasciNature Collection, interpreted here by Goldwell International Artistic Director Dimitrios Tsioumas.
Hot Rod - Sassoon Fall/Winter Collection
The Sassoon Creative Team’s fall/winter 2012 collection draws inspiration from Swiss photographer Karl Heinz Weinberger, whose gritty images depicted the stylishly disaffected Zurich teenager.
Dramatic Effects
The new collection, called Ghost, from Joico guest artist Addam Moreno toys with perception—teasing the eye and challenging realities.
Seamless Diffusion
For years, Kenra has been known for its wide range of hair care and styling products—but now, with the launch of Kenra Color, salons will have access to 70 shades of low-ammonia permanent color and 40 shades of ammonia-free demipermanent color.
SuperNatural Color
“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.
New Collection from Visible Changes
Visible Changes has been a successful salon group in Texas for 35 years.
Skyline Collection by Sina Washington
Philadelphia salon owner Sina Washington loves the colors, shapes and dramatic skylines of cities.