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In The Know|News|Jul 11, 2011

BabylissPRO Volare Luxury Blowdryer

BabylissPRO has just introduced its new luxury blowdryer: Volare. The Volare blower is exceptional in that Ferrari engineers help develop and design the motor that "drives" the blow dryer. To introduce the blower to distributors and the press, Lee Rizzuto, CEO of Conair, rented out the Las Vegas Motor Speedway and invited all to drive REAL Ferrari's along the course. Just 13 signed on, and Modern's Beauty and Fashion Director Maggie Mulhern was just one of two women willing to brave the course and the 115 degrees! "I got it up to 125 miles per hour," said Maggie. "What a blast! Oh...and the blow dryer is fantastic!" Watch the Volare video at www.babylissus.com.

In The Know|News|Jul 11, 2011

Fleet Week: A Barber Shop on the USS Iwo Jima

Wonder how all of our troops keep their coifs so, well, coiffed? Beauty and Fashion Director caught up with some of the soldiers aboard the USS IWO JIMA, the Amphibious Assault Ship and aircraft carrier that was docked in NYC during Fleet Week earlier this summer. While there, she visited the salon/barbershop hidden deep inside the ship. "That crew really knows how to sport a 'crew'," says Maggie regarding the coif of choice. "It was an honor to be aboard such a magnificent ship and meet with these magnificent people who are sacrificing so much to keep us all safe at home."

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In The Know|News|Jul 11, 2011

Cameron Diaz's Glam Blonde

For the perfect shade of blonde to take your clients from summer into fall, just check out the August cover of Harper's Bazaar. Cameron Diaz's blonde mane was one of the hottest this summer—and seen all over the world as she traveled to promote her movie, Knight & Day, with Tom Cruise. Celebrity colorist and Redken's Creative Consultant for Color, Tracey Cunningham, created Diaz's stunning blonde look for this cover.

In The Know|News|Jul 11, 2011

A Party With Purpose

Last Friday, our studio held it’s latest Associates Soiree, planned by our team’s Artistic Director Tammy Reynolds and inspired by TLC’s Project Runway. Thirty-one friends, family and team members gathered to celebrate our associates while they demonstrated their talents in two timed skill challenges, creating bridal and avant garde looks.

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In The Know|News|Jul 11, 2011

Celebs Go Short, Shorter, Shortest

Emma Watson made a splash last week when she debuted her new Mia Farrow-like crop. It was a drastic change for the Harry Potter actress, who had kept her locks long for years to play Hermione in the eight films. She's not the only one who's been to the salon recently, though. Naomi Watts also showed off a new, shorter blunt cut at the Salt premiere, and Scarlett Johansson modeled a short, choppy bob at Comic Con.

In The Know|News|Jul 11, 2011

2010 PBA Beautiful Humanitarian: Holly Robinson Peete

PBA established the Beautiful Humanitarian Award to recognize a public figure who is an example of both outer and inner beauty. The award exemplifies the concept that beauty is more than skin deep and, although the industry’s mission is to make people look and feel their best, participation in community and charitable endeavors carries its own sense of beauty.Robinson Peete is the founder of the HollyRod Foundation helping people cope with devastating life circumstances. She is a committed advocate for education, and for families dealing with autism and Parkinson’s disease. She is a spokes person for the charitable efforts of several companies including Target, Sketchers and Toys R’ Us. She is a Board of Overseer’s member at the Keck School of Medicine at the University Southern California, and a trustee of the greater Los Angeles Zoo Association. For more information, visit probeauty.org/naha and hollyrod.org.

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