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SEARCHA live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
Ruth Roche - Creative Dir. & Hair Artist @ruthroche
Joseph Cartright - Creative Dir., Photographer @josephcartright
Yachi Gault - Fashion Stylist @neko_babooshka
David Maderich - Makeup Artist @davidmaderich
Joseph Cartright/Ruth Roche
*Summarized by AI
Road to NAHA is a free, four-part live education series designed to give artists access to the conversations, creative process, production process—and the love, sweat, tears and fears—behind winning collections.
NAHA, the acronym for the North American Hairstyling Awards, produced by the Professional Beauty Association (PBA), is one of professional beauty industry's biggest creative competition, held annually. For this year's NAHAs, entries close October 13 for PBA Non-Members and November 12 for PBA Members.
Created and presented by Joseph Cartright, the series was initially hosted live on the Disbeaute network. Cartright is joined by co-hosts Ruth Roche, Anne and Joe Chesbro, Brendnetta Ashley, David Maderich and Jackie Litscher, with additional industry voices joining the conversation throughout the series.
Ruth Roche - Creative Dir. & Hair Artist @ruthroche
Joseph Cartright - Creative Dir., Photographer @josephcartright
Yachi Gault - Fashion Stylist @neko_babooshka
David Maderich - Makeup Artist @davidmaderich
Each one-hour episode brings artists and creative voices into candid conversations about competition—from developing the first idea and building a team to producing the shoot and bringing a collection to life.
And the work itself is part of the conversation.
Rather than relying on traditional presentations or slide decks, Road to NAHA uses rear projection to show finished images, behind-the-scenes footage, references and creative material as the artists discuss the decisions and experiences behind the work.
The hairdresser artist Ruth Roche on set.
Ruth Roche - Creative Dir. & Hair Artist @ruthroche
Joseph Cartright - Creative Dir., Photographer @josephcartright
Yachi Gault - Fashion Stylist @neko_babooshka
David Maderich - Makeup Artist @davidmaderich
Cartright describes it as a “foxhole conversation”—artists sharing what they’ve learned, what went wrong, what worked and what they wish they had known along the way.
The series approaches competitions such as NAHA, the Global Image Awards and others not simply as opportunities to win, but as vehicles for creative development, artist development and, ultimately, career development.
“The collection may last a season, but what an artist learns through the process can stay with them for a career. We’re sharing our experiences because we love this industry and want to see other artists succeed and grow.”— Joseph Cartright
Each episode is approximately one hour and includes live audience participation and Q&A.
The series is free and open to artists.
Created and presented by: Joseph Cartright
Co-hosts: Ruth Roche, Anne and Joe Chesbro, Brendnetta Ashley, David Maderich, Jackie Litscher and additional guests
Series initiative: WinNAHA
Live network:Disbeaute
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