Covet & Mane announces the expansion of its Pro Color System with the launch of Color Boost Drops, completing the Pro Color System, the first professional color system engineered specifically for hair extensions and the client's natural hair.

Creating a Perfect Match of Natural Hair to Hair Extensions

As hair extensions continue to become a core revenue driver for salons, stylists require color tools specifically designed for extension services. Traditional hair color was not designed to interact with extension hair, which is often pre-colored using textile dyes during manufacturing. Because textile dyes interact differently with oxidative color, stylists frequently experience unpredictable results, tonal inconsistency, and unnecessary color correction when working on extension clients.

Covet & Mane developed the Pro Color System to solve this industry-wide challenge by creating a color system engineered specifically for extension services, allowing stylists to work with greater control, predictability, and confidence.

"In collaboration with our Covet Council of stylists across the country, we focused on creating a system that empowers artists to confidently perform root melts, tonal refinement, corrective adjustments, and personalized color services while respecting the integrity of extension hair," says Dafina Smith, founder and CEO of Covet & Mane. "What excites me most is that Pro Color doesn't just solve a technical challenge—it expands what's possible for stylists. It creates new opportunities to customize, refine, and elevate the extension experience for both the artist and their client."

At the center of the system is Root Melt Color, an award-winning, extension-safe professional color system formulated without ammonia or MEA and designed to create seamless blends between a client's natural hair and installed extensions. Root Melt Color has achieved a 98% repeat purchase rate among professional stylists and has been used in salons for more than three years.

With the introduction of Color Boost Drops, highly concentrated direct dye pigments, stylists have precise tonal control and customizable color adjustments across all levels. Together, Root Melt Color and Color Boost Drops form a complete professional color system designed specifically for extension services—from root blending to tonal refinement and color customization.

The Pro Color System introduces a new category within professional color: a color system engineered specifically for hair extensions. Combined with Covet & Mane's broader ecosystem—including advanced education, installation methodologies, color refinement tools, and extension-safe care—the Pro Color System becomes more than a color line; it serves as a complete extension service platform.

"The Pro Color System introduces a new category within professional color: a color system engineered specifically for hair extensions," Smith says. "When combined with Covet & Mane's broader ecosystem—including advanced education, installation methodologies, color refinement tools, and extension-safe care—it becomes much more than a color line. It becomes a complete extension service platform."

Smith adds, "The Pro Color Collection represents a meaningful shift toward fully integrated systems that support every stage of the extension service lifecycle, empowering stylists to deliver more consistent, customized, and profitable results behind the chair."

About Covet & Mane

Founded in 2019, Covet & Mane is dedicated to improving the hair extension industry. In 2025, the brand expanded with Covet Labs to set a new standard in color and care with innovative products. The brand pioneered the first direct-to-professional premium hand-tied hair extensions, setting a new standard for quality, performance, and ethical sourcing. Led by industry veteran Dafina Smith, Covet & Mane continues to develop solution-oriented innovations that create safer, more inclusive products both hairstylists and consumers can trust.