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SEARCHAfter three years of carrying the incredibly successful Arrojo product line at his namesake salon in New York City, Nick Arrojo found the next logical step in the Arrojo brand was to make the product available to salons across the country.
After three years of carrying the incredibly successful Arrojo product line at his namesake salon in New York City, Nick Arrojo found the next logical step in the Arrojo brand was to make the product available to salons across the country.
Arrojo began taking its first accounts at the International Salon and Spa Expo in Long Beach, California, just two weeks ago. And, the booth earned quite the buzz! Here's us at the booth.
The Arrojo line of products comprises 21 SKUs, including shampoos, conditioners and an array of styling products that can be cocktailed together to achieve any desired finish.
Check out the newest Hydro Mist. Inside, hygroplex and glycerin pack in moisture, seal the cuticle shut and create soft, conditioned, easy-to-style hair, with a pretty scent of linden-blossom infusion.
"Dry, stressed hair makes styling hard," Nick says. "And most hair-in wind, heat and humidity, and through thermal tool use-gets a little dry and stressed. So the inspiration behind my latest product was to give the experience of styling made easy. Something that would smooth and soften as the perfect styling preparation: Hydro Mist."
For usage, Nick suggests spraying into damp hair and working the product from mid-lengths to ends-"It's not vital to apply near roots because that's new and healthy hair; it's toward the midsections and ends that hair, being older, becomes porous, damaged and hard to shape and style before defining with additional styling products and tools," he says. "Alternatively, this is a brilliant product to put in your purse to revitalize and refresh pre-styled hair, anytime. Hydro Mist is my new foundation for fabulous hair. Enjoy!"
In addition to the excitement of his product line launching nationally, Nick and his wife Lina just became the proud parents of two beautiful twin boys, Marco and Nico, born February 4! A huge congrats!!
For more information on Arrojo, you can always check out the site, or follow the Arrojo team on Twitter @arrojo. (While you're at it, follow us too @modernsalon, we'll follow you back!)
Lina with the boys: OMG!! So cute!!
Additionally, you can visit our business site salontoday.com/podcast to hear Nick Arrojo share the details about the unique educational program that backs his newly launched line with Editor Stacey Soble.
-Alison Shipley
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