ColorProof Color Care Authority, a pioneer and color care authority, recently announced the appointment of Kelly Beam as Vice President of Marketing. In her new role, Beam will be responsible for overseeing ColorProof’s growing marketing department and will play an integral role in the continued development of the brand focusing largely on integrated marketing strategies across e-commerce, digital, mobile, social and offline efforts. She will also spearhead ColorProof’s overall branding initiatives, promotional campaigns and new product launches while overseeing public relations and all social media efforts.

Beam has over sixteen years experience in consumer packaged goods, beauty, lifestyle and technology. She most recently held the position of Sr. Director of Global Marketing for Brazilian Professionals, the manufacturer of Brazilian Blowout and b3 Brazilian Bond Builder, where she established digital and social innovation for the brands.

“Kelly is extremely passionate about the impact of emerging technology on business and the importance of embracing the constantly changing landscape of marketing,” says ColorProof Founder, Product Developer and CEO, Jim Markham. “We are thrilled to welcome Kelly to the team are excited to have her lead our brand with her fresh vision and strategic, digital expertise in making connections with consumers and professionals alike. Please join us in welcoming Kelly to the ColorProof team.”

For more information, visit www.colorproof.com.