
The Work Behind the Win: Road to NAHA Series Brings Artist Inside the Creative Process
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.

Get ready to take some notes—our second session of the Data-Driven Salon Experience on October 5 is filled with innovative, fresh ideas for doing business in today’s new world.
First, in an info-packed panel session, four savvy salon leaders—Stefanie Fox Jackson, Laura Ortmann, Chris Sulimay and Jen Baudier, share some out-of-the-box strategies for attracting the top talent in town and designing cultures so strong their new hires never want to leave. In addition, Jackson shares some eye-opening statistics from her Cosmetology Workforce Study which will get you rethinking your recruitment systems
Next, in a session sponsored by L’Oreal Professional Products and Kerastase, Summit Salon Business Center’s Heather Bagby leads you on a tour through Salon Emotion, a look at seven key steps in the client journey. She also will share some illuminating data about each step, plus some actionable ideas for improving each one, while layering in specific suggestions for what she calls the ‘mid-Pandemic time.’
And to wrap up the day, Jyl and Jason Craven of Jyl Craven Hair Design take a scrutinizing look at the metric of Productivity. Jyl will share how she’s managed to grow her personal sales behind the chair to more than $600K a year, and together these owners will detail the strategies they employ to get their team to be their productive bests.
And to wrap up the day, Jyl and Jason Craven of Jyl Craven Hair Design take a scrutinizing look at the metric of Productivity. Jyl will share how she’s managed to grow her personal sales behind the chair to more than $600K a year, and together these owners will detail the strategies they employ to get their team to be their productive bests.
To check the complete schedule of presentations and to register for your favorites (all of the are free), visit datadrivensalon.com/experience.
Originally posted on Salon Today

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